Next come the daily crises of product development and
acquiring early customers.
Not exact matches
A new project - management tool startup, SpringSled, has been able to
acquire over 138,000 users before even launching their product by simply offering users who refer five or more
customers with an
early, free one - year access to the finished product.
Some startups spend a lot to
acquire customers or offer extended free trials to quickly grow their
customer base, assuming they'll recover these
early costs over time.
During a recent FirstMark Capital Demand Generation Roundtable, I was among roughly 25 senior - level marketers from 15
early - to mid-stage companies brought together to discuss what strategies and tactics are working to
acquire customers for our start - ups.
Our
early growth strategy has been aimed at
acquiring customers for our support subscription offerings via a direct sales force and delivering consulting services.
Earlier this year Sainsbury
acquired Nook accounts after Barnes and Noble closed their UK ebook store, so now the musical chairs of ebook stores continues as
customers will now be sent to Kobo six months later (that didn't last long).
Earlier this year, SoFi received a mortgage license to operate in New York; additionally, it
acquired Zenbanx Holding, a startup fintech that provides online and mobile banking accounts in different currencies and enables
customers to transfer money across the globe.
While learning the basic skills of the job
early on, she says she continued to develop as a leader: «I
acquired the skills of
customer service and professionalism in a medical atmosphere.
As a now retiring broker I can say that since
acquiring a real estate license in the
early 1970's I have realized the importance of constantly expanding my product and
customer knowledge while incorporating that with another important skill set that is the meaning of words.