The Pubsoft platform gives publishers the power to engage and manage authors with SEO - optimized author and book landing pages, social media marketing integration,
distribution capabilities
across multiple channels and online content sampling and
multiple point of purchase options.
According to a release, maintaining the two distinct consumer brands will allow the combined company to continue to offer differentiated products and user experiences, attract more users and maximize the
distribution of free content
across multiple platforms, apps and
channels.