Not exact matches
Poster
by World Alliance for Breastfeeding
Action, July 2012 download pdf 2 pp. 4.0 MB The poster shares information on the effects that
Formula companies do not want you to know about.
Baby Milk
Action receives many examples of misleading marketing
by the
formula companies.
This move
by world's largest baby milk
company is described as «terribly cynical»
by Baby Milk
Action as Nestlé continues to promote its
formula with claims such as it is the «natural start» and «protects» babies.
Baby Milk
Action has embarked on its «Say NO to
formula company sponsorship «campaign in response to the many messages of concern we receive from health workers who are targeted
by companies and also dismayed to see events they might otherwise attend being sponsored
by companies.
Indeed, after complaints registered
by Baby Milk
Action, the Advertising Standards Authority (ASA) investigated claims
by Danone and Pfizer Nutrition / Wyeth (prior to the Nestlé takeover) that Aptamil and SMA are the «best»
formulas — the
companies were unable to substantiate these claims.
This is something Baby Milk
Action would normally welcome and we would expect a strong line to be taken on baby food
companies contributing to unnecessary death and suffering
by undermining breastfeeding and misleading parents who use
formula.
Baby Milk
Action's Mike Brady expertly addresses current issues such as the sterility of powdered
formula and the newest health claims being made
by the
companies.
People can help Baby Milk
Action monitor these promotional channels
by signing up to the parenting clubs run
by formula companies and retailers.