Lotame is a venture - backed, high growth technology company offering a cross-screen data management platform (DMP) that enables marketers, agencies and publishers to maximize the way they collect, unify, protect and
activate audience data.
By using the term «denier» we wanted to start with something that would
activate the strongest confirming stereotypes in this
audience, to maximize the contrast with our
data which shows that «deniers» disconfirm some of these stereotypes (such as being anti-environmental and contrarian, by showing that at least some would support action if it produced other good outcomes for society, even if it made no difference to the climate).