«We know that drugs of abuse
activate reward circuits that are built for food rewards, so you could see that they could be similar, and there are some aspects of obesity which seem comparable to drug addiction.»
The brain encourages these contortions,
activating reward circuits in response to biased reasoning that gives a high akin to a junkie's.
«Binding to these opioid receptors
activates this reward circuit and basically every substance abuse activates this circuit.»
Not exact matches
In that third round, the participants responded positively,
activating areas in their brains that some scientists call the «
reward circuit» — or the «ventral striatum.»
This work provides an insight into the areas of the brain that are
activated when an individual is presented with an aversive food and suggests that the
reward circuit may also encode disgust.
Even more surprisingly, the researchers observed that areas of the brain, the globus pallidus and the substantia nigra, which participate in the
reward circuit (
activated when we love something), were more involved in people who do not like cheese than in those who do.
Dr. Childress and colleagues previously found that subliminal drug «reminder cues» (the sights, sounds, smells, and memories of the drug) could
activate the brain's
reward circuit.
«Since many
reward -
circuit -
activating drugs such as amphetamines that work by stimulating dopamine secretion also keep users awake, it's natural to ask if dopamine plays a key role in the sleep - wake cycle as well as in
reward,» Eban - Rothschild said.
It is only when the brain perceives a reasonable possibility of success for achieving a desirable goal that it invests the energy and
activates the dopamine
reward circuit.
«New experiences
activate the brain's
reward system, flooding it with dopamine and norepinephrine - which are the same brain
circuits that are ignited in early romantic love».