A marked slowdown in key
active user metrics has put slowing revenue growth in focus.
Not exact matches
Monthly
active users (MAUs), a key
metric for Internet companies, declined 27 percent year on year during the quarter.
The company reported monthly
active users, an important
metric scrutinized by investors who worry that Twitter's growth has peaked, rose 23 percent to 284 million in the quarter.
Snap's critical
metric, daily
active users (DAU), is expected to increase 16 percent year over year in the fourth quarter and remains a key measure for the company, according to Cowen.
That's not to say that it is, at least by some
metrics — according to market researcher Global Web Index, Tumblr is among the fastest - growing social media outlets on the Internet, with an uptick of 94 % in
active users over the last year.
Last year, co-founder and CEO Evan Spiegel said that internally, his company is more focused on this
metric than daily
active users.
In the early days of Facebook (and still today) Mark Zuckerberg used monthly
active users as the
metric he held everyone to.
Twitter's daily
active users also grew 10 percent year over year, a growth
metric the company like to point to instead of its total
user base.
Twitter has not historically focused on daily
active users, a
metric that Facebook and Instagram use and the only
user metric Snap included in its recently - filed IPO paperwork.
For the past six months, Twitter has been selling investors on a
user growth
metric it didn't used to care much about: Daily
active users.
That's the same
metric Snapchat and Facebook use, and one that has become more popular among social companies than the more traditional «monthly
active user» number.
The report, «Mobile Devices, Mobile Content, and Library Apps,» a part of LJ's ongoing Patron Profiles series, points out that even though digital
users — defined as a patron who uses a smartphone, ereader, or tablet — remain a minority, they are, nonetheless, more
active than the general patron not only in digital services but also «in virtually every
metric of library activity.»
For just one relevant
metric, consider that, at that time, there were about 6 million
active Twitter
users.
This data is available through an analytics dashboard, where developers can track specific
metrics like
active users, sessions, and
user retention.
Google notes that it will let you «track key
metrics like
active users, sessions, retention.
According to Google's own
metrics, the country has over 234 million
active internet
users who speak one of the many official Indian languages.
Responding
users recommended
metrics such as level of decentralization, number and growth rate of
active participants / participating nodes, and developer activity as fundamentals that need to be looked at.