Not exact matches
One of the biggest problems with Sportsnet Now is that it's still pretty much
TV, which means it's a live stream of the
actual channels — commercials included.
Whether it was during the Let's Talk
TV hearings last fall, where many Canadians said they wanted to be able to pay for only the
channels they wanted, or the
actual announcement of such rules, a spooky bogeyman has been invoked over and over.
When you have to actually go and change the
channel on the
actual TV, you could get tackled on the way there.
To get around this problem with religious
TV viewers, the Annenberg researchers went to several previous months of Arbitron television viewers «diaries, looked up the
actual programs watched by day, hour and
channel in the
TV Guide, and thereby identified «confirmed viewing» — in other words, what people really watched.
And as
TV commercials and other mass - audience
channels steadily lose effectiveness, campaigns may NEED the potential evangelists that social networking sites naturally draw in — building an army of active and aggressive supporters may be the only way to cut through the endless clutter of media saturation and reach
actual voters.