And while the cost may not be «financial» in terms of actual dollars and cents; it is indeed financial if it affects the reputation of the site — and creates a sense of lost confidence in the safety of the site.
Ultimately, however, our (or at least my — I don't know about Jim's) actual, dollarsandcents, return on investment was pretty thin: One flat - fee appellate brief was the monetary payoff for maybe ten hours of work every week for three years.