In order to assess the likelihood
of confusion, the court must consider the following factors: 1) the strength
of the
owner's mark; 2) the similarity between the
owner's mark and the alleged infringer's mark; 3) the degree to which the
products compete with each other; 4) the alleged infringer's intent to pass off its goods as those
of the trademark
owner; 5) incidents
of actual confusion; and 6) whether the degrees
of purchaser care can eliminate any likelihood
of confusion which would otherwise exist.