Not exact matches
Google's Adwords platform provides the capability to drill down into the
actual detailed
search phrases that generate the impressions and clicks for specific keywords.
You should see their eyes light up when they realise such a tool exists — they've usually just spent an hour typing the word or
phrase into a general
search box and are pulling their hair out because they're getting hundreds of results but not finding any
actual interpretation.
While Indeed's
search gave us highly applicable and relevant results based on the overall title and job role, GlassDoor's similar
search seemed to have returned results based on the
actual listing such that the word call returned listings that advertised «no cold calling» and the
phrase manager returned a host of managerial positions that had nothing to do with call centers.
These are
actual phrases that real people typed into Google and other
search engines to find the article, over a 30 - day period.