John Antonakis and Olaf Dalgas hypothesized that because «naïve» ratings based solely on facial appearance correlate with
actual voter behavior, voters and children might have a lot in common.
The only goal that matters is to get your messages in front of highly influential people (think digital multipliers and megaphones) who are tightly connected to significant (and fairly sizeable) niches of active and desirable individuals whose actions and attitudes they can directly influence (amplification) and whose
behaviors as consumers,
voters, or other cohort members you are looking to change and channel into
actual results.