How do
you actually build an author brand?
Not exact matches
While some argue that piracy can
actually make for good business in terms of
building readership and spreading an
author's
brand, others counter that it costs the publishing industry countless numbers in revenue each year.
Writing reviews and interviewing
authors is great if that's your business, but if you want to sell books, you need to understand who your audience is (before you do anything else) and then create content that they
actually want, and helps
build your
brand identity as an
author of [whatever genre].
The «stuff» in question typically refers to various components of
author - platform -
building: social media presence, networking, marketing,
branding... you know, all the stuff you do when you've written something you
actually want other people to read.
Almost anyone can self - publish a book, but the difference between creating a potential book (one that can be ordered if anyone ever hears about it) and creating an actual book (one that people are
actually reading) is knowing what to do after your plans for publication are in place... and while your topic is still hot, and you're still interested in using your book as a vehicle for
building brand, increasing your credibility, making money, or fulfilling your life - long dream of being a real
author.
While some argue that piracy can
actually make for good business in terms of
building readership and spreading an
author's
brand, others counter that it costs the publishing... [Read more...]
Lights, Camera,
Author ACTION: Creative Uses of Video to
Build Your
Author Brand • Seven ways to create and use video to promote yourself, your brand and your books • Elements of a great video book trailer that will actually sell books • Where to push that video content once you creat
Brand • Seven ways to create and use video to promote yourself, your
brand and your books • Elements of a great video book trailer that will actually sell books • Where to push that video content once you creat
brand and your books • Elements of a great video book trailer that will
actually sell books • Where to push that video content once you create it!