Sentences with phrase «ad audience data»

The data platform will combine interest data from online dating sites and apps with their main display ad audience data.

Not exact matches

Secondly, the site is focusing on traditional, web 1.0 display ads, with less than 15 percent of its ads utilizing social data to reach a more targeted audience.

Analytics - focused companies such as Umbel and comScore provide granular audience data that brands can segment and slice to generate highly targeted ads, down to the zip code and persona level.

Among other things, it is working hard to get publishers and advertisers interested in its Facebook Audience Network, which allows ads outside of the Facebook site or app to be targeted to users based on the data that the social network has about their interests.

Utilizing its vast stores of customer data, Facebook allows you to really drill down on your target audience, serving ads only to the demographic you define.

By transparency, I mean they have full price transparency (know what they are paying for media vs. data vs. services vs. tech), they have attribution transparency (see each individual vendor's contribution to the sales funnel), they have audience transparency (know where their data is sourced from), and channel transparency (know distribution of ads on desktop, mobile, etc.).

It sells targeted ads for other businesses and uses the data it has on its customers to better reach those ads» potential audience.

Although NBCUniversal is taking over the ad sales, it won't get access to data about Apple users or individual publishers» audience.

Advertisers and brands collect an incredible amount of user data, in order to personalize shopping experiences and better target audiences with ads.

«Coupled with Verizon's existing mobile (and streaming video) presence, the companies» combined ad offerings mean massive cross-screen reach with much richer audience data.»

Audience Network is the mobile advertising platform Facebook unveiled in April that allows brands to extend their Facebook ad campaigns across a network of other mobile apps using the social network's targeting data.

The official launch of the Facebook Audience Network comes just a week after Facebook rolled out its Atlas ad server, which allows advertisers to target ads at people across different devices platforms and publishers using Facebook's targeting data.

«Instagram has a much more defined ad tool, audience data, analytics, and API,» he said.

The European privacy laws may crimp targeted advertising by limiting the flow of personal data, but firms like Google and Facebook still have an advantage because advertisers are likely to turn to services with reach and enormous audiences — akin to buying an ad during the Super Bowl.

Here, Facebook lets you block it from targeting you with ads based on data about your browsing behavior on sites that show its Like and share buttons, conversion Pixel or Audience Network ads.

April 1: Facebook confirms to us that it is working on a certification tool that requires marketers using its Custom Audience ad targeting platform to guarantee email addresses were rightfully attained and users consented to their data being used them for marketing purposes — apparently attempting to tighten up its ad targeting system (again, GDPR is the likely driver for that)

September 2012 — Facebook launches Custom Audiences, allowing advertisers to link their own databases of customer data with Facebook users to be able to target the same individuals with ads on its platform.

Facebook (NASDAQ: FB) launched a mobile ad network, the Facebook Audience Network which will allow app developers to deliver targeted ads based on the platform's data and activity.

Upfronts: Ad Age's Jeanine Poggi emails: «AMC Networks will put a bigger emphasis on its data products, which help advertisers more precisely target specific audiences, during this year's upfronts.

With the «Loyalty Prediction» tool, Facebook is not only curating thousands of data points across its user base to serve up ad audiences, its feeding those data points into a machine learning system that will anticipate what the next data point will be — a stark difference from simply collecting user data.

On the ad side of its business, Facebook has blocked third - party data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences.

This data can really be helpful when trying to micro target your Facebook ads at niche audiences.

Facebook Custom Audiences are a new way to tie data to Facebook outreach, since they let you upload an email list to use to target Facebook ads.

«Leveraging a combination of TrulyMadly's highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high - performance creative to the right audiences.»

MARKETING LAND - Aug 18 - Hyperlocal ads allow marketers to use a smartphone's GPS data to geographically target audiences for the purpose of delivering relevant ads.

Grindr already hosts mobile banner ads sold by CPM alongside notification - style broadcasts that can be pushed to local and national audiences using the app's geo - location data.

The social network details data on ads with ties to Russia that were placed on the «RelationShipped» will call on the audience to help one single guy find love.

The key to successful use of FB ads is really honing in on a target audience based on the very specific demographic data that FB has collected on us.

Arm waving, ad homenium attacks, and sloppy data are often noticed by the audience and can hurt ones position.

There are hard political issues in play, like whether publishers will retain control of their audience data or whether ad networks like Google can piggyback on publishers» consent forms.

Its answer to this suggests it does — in instances where advertisers are providing (and thus controlling) the user data for targeting the ads on its platform (via Facebook's data file Custom Audiences feature)-- though it's not exactly spelling out the implications for advertisers in this situation.

On the ad side of its business, Facebook has blocked third - party data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences.

They've seen the company skyrocket from nothing to a $ 40 billion ad business because of its data, partnerships, ad units and massive audience that comprises basically everyone on the internet.

«Our ultimate goal is to make the ads people see on Facebook as relevant as the information they see from their friends,» Yvette Lui, director of global marketing solutions, global data & audience partnerships at Facebook, noted in a news release put out by Epsilon.

Deep Root Analytics, a conservative data firm that identifies audiences for political ads, confirmed ownership of the data to Gizmodo on Friday.

The MyToken ecosystem brings altogether the like - minded digital currency investors, precisely matches the needs of digital currency industry and bridging an efficient communication channel between advertisers and users - advertisers get accurate traffic data while audience are able to choose whether to accept the Ads and benefit from paying attention to it.

Duties usually seen on a Creative Strategist example resume are using data provided by market research, finding ways to reach the target audience, determining the best type of ads for that audience, and executing advertising campaigns.

When using Adwerx's Ads for your sphere feature, your data is hashed into anonymous strings (the «Hashed Data») and passed to our ad partners to be used to create your custom audience for ad targetdata is hashed into anonymous strings (the «Hashed Data») and passed to our ad partners to be used to create your custom audience for ad targetData») and passed to our ad partners to be used to create your custom audience for ad targeting.

Adwerx's Ads for your sphere feature enables you to create a target audience using your data such as email addresses and phone numbers.