Sentences with phrase «ad blockers publishers»

However, ad blockers publishers (including this one) from being able to generate revenue.

Not exact matches

As a result, the company plans to try a number of different strategies to convince readers to turn off their ad blockers in the new year, including a message that tells them the publisher relies on ad revenue for its survival.

Adblock Plus is pitching this as a great package for publishers that know a lot of their readers are likely to be using ad - blockers — gaming sites, tech sites, and so on.

What's more, publishers that use the Acceptable Ads Platform will still be able to show regular ads to users that don't have the ad - blocker installed in their browser, in the same position on the paAds Platform will still be able to show regular ads to users that don't have the ad - blocker installed in their browser, in the same position on the paads to users that don't have the ad - blocker installed in their browser, in the same position on the page.

Maybe if such publishers spent more time working providing an attractive advertising experience for their readers, they wouldn't have to install ad - blocking blockers at all.

It's understandable that publishers might feel under pressure from ad blockers, but is blocking the blockers really the best strategy for dealing with this problem?

«Like most media sites, ad - blockers cut deeply into our revenue and create a more one - sided relationship between reader and publisher,» Salon's team wrote in a note addressing the new program.

With some publishers currently trying to block people who use ad - blockers, there's probably a lot of convincing that needs to take place.

This stands to threaten online publishers that are supported by ads, which opens up a market for another lucrative business — helping ads surpass blockers.

Last month, Adobe and Pagefair — a firm that offers software to help publishers detect and evade ad - blockers — came out with a report on the impact of ad - blocking.

The brainchild of CEO and former Googler Ben Barokas (who brought on JP Carlucci, Matt Adkisson, Brian Kane, Geir Magnusson, and Jeroen Seghers as cofounders), Sourcepoint lets publishers decide how to present their messages on servers with ad blockers, whether that's choosing to circumvent the ad blocker, allowing the user to choose their own advertising experience, asking the visitor to pay, or merely saying «our ads pay for your content, how about you choose to allow them.»

In their study, 20 % of participants used to have ad blockers but turned them off, either because the publisher asked them to in order to view content, or because the ad blocker itself blocked content they wanted to see.

Publishers» digital advertising revenues have been hit by the dominance of Google and Facebook (76 percent of the increase in internet advertising monies in the U.S.), the growth in news consumption via smartphones and the rise of ad - blockers.

As publishers continue to fight readers who use browsers with ad blockers installed, they also continue to deliver advertising

Many who argue against ad - blockers say that you enter into an agreement with a publisher when you visit their website: they show you content for free and you see advertising.

We've talked about the whole publishers versus ad blockers debate a few times before.

... Like most media sites, ad - blockers cut deeply into our revenue and create a more one - sided relationship between reader and publisher.