Sentences with phrase «ad buyers»

This digital advertising is training ad buyers to expect lower advertising prices, instead of the traditionally higher priced ads in a print newspaper.

«Ninety - six percent of ad buyers would prefer to advertise on Instagram Stories vs. Snap Ads (4 percent), but underscoring the opportunity ahead, more than 50 percent has yet to purchase Instagram Stories ads or Snap Ads.»

By self - regulating, Facebook may be able to take the wind out of calls for new laws that apply to online ads buyer disclosure rules on TV and other traditional media ads.

Facebook allows ad buyers to obtain large amounts of data (browsing behavior, likes, interests, etc.) on its users.

That survey asked 50 senior U.S. ad buyers to rank the major social networks across various characteristics.

But, as the Toronto ad buyer says, «advertising dollars won't necessarily follow eyeballs to a politically charged or unwholesome environment in Canada.»

Snap shares fell in premarket trading after Cowen found that ad buyers ranked the company lowest relative to other social media networks.

Adding to concerns, Instagram is expected to be the biggest share gainer among any social network per ad buyers

By self - regulating, Facebook may be able to take the wind out of calls for new laws that apply to online ads buyer disclosure rules on TV and other traditional media ads.

After several complaints from ad buyers throughout the year about different faulty measurements, Facebook have now...

The TV advertising space is entrenched in traditional processes that largely depend on direct negotiations between ad buyers and sellers.

Xaxis and online ad buyers like it have been at the center of a debate over online privacy, as the effectiveness of the campaigns they run requires anonymously tracking users as they surf the web.

Citing ad buyers, Ad Age reports that CNN will be charging up to $ 200,000 for the same time slot during the debate, 40 times the original rate.

The company has signed agreements with ad networks including Rubicon, The Trade Desk, and AppNexus to provide audio inventory in something approaching real - time, which means ad buyers can serve up ads that are targeted to the listening behavior of Spotify users as they are listening.

Its acquisition of digital ad exchange MoPub, a marketplace where ad buyers and sellers can do business in real time, announced yesterday, is a major step in that direction.

Two months after Facebook admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money.

And it ups its content partnerships: Meanwhile, Twitter showed off more partnerships with publishers and networks at its annual pitch to digital ad buyers.

It allows a community of participants in that blockchain instance to control a whitelist of quality, ad - supported publisher domains for use by ad buyers and consumers.

«Uncertainty is one of the greatest barriers to investment,» said Rino Scanzoni, chief investment officer at GroupM, the world's largest ad buyer, via email.

As a result, Obama's ad buyers filled swing - state TV screens with anti-Romney messaging while the Republican hoarded the pennies he had left over from the primaries, waiting to become the official nominee and able to tap those big donors for the second time.

Experienced (read, large volume) ad buyers don't need handholding.

Even with a TV show that has been based on a book like Trueblood is based on the Sookie Stackhouse adventures, once you take a fun story, run it through male screen writers, male casting couch jockeys, male directors, male producers, male editors and male ad buyers the characters and especially the women are not recognizable.

Television stations have all kinds of negotiating options up their sleeve, and only a few legal ad buyers know how to get the greatest added value for every ad placed.

It's hiring 1,000 more moderators to review its ads, making all ads visible on Pages regardless of who they targeted, requiring more documentation of the identity of U.S. political ad buyers and working with other companies to create new industry standards.

The requirement to verify the identity of such ad buyers was important to counter activity by organizations such as Russia's Internet Research Agency, a so - called online «troll farm,» said Democratic Senator Mark Warner, a sponsor of the Honest Ads Act.

Two people briefed on the testimony told Quartz that Facebook first started looking at whether Russian ad buyers had tried to influence the 2016 US election this spring.

Earlier this month, Facebook admitted that Russian - linked ad buyers had spent $ 150,000 on US political ads during the 2016 election campaign.

These are all productive changes, but let's remember that Facebook operates on a huge scale, and its plan to verify ad buyers relies on mailing them postcards.

There was the reveal that its platform permitted ad buyers to target people with such delightful terms as «jew hater.»

(eM + C)-- Here's a scary statistic for interactive ad buyers from a recent AdSafe Media / comScore study: On 70 percent of the sites analyzed, half of the online ads weren't visible for more than 10 seconds.

Startup: MoPub Sale price: Reportedly $ 350 million in stock Acquisition date: September 2013 What it is: A mobile - focused digital ad exchange that allows ad buyers and sellers to make automated transactions in real time.

Ad buyers say YouTube has been making presentations to advertisers with comparisons of the audience makeup of YouTube versus the makeup of audiences of cable networks such as ABC (S DIS) Family.

Snap shares closed down 5 percent Thursday after a Wall Street investment firm found that ad buyers ranked the company lowest relative to other social media networks.

Adding to concerns, Facebook's rival photo application, Instagram, is expected to be the biggest share gainer among any social network per ad buyers, putting pressure on Snap performance in 2018.

Snap closed down 5 percent after Cowen downgraded shares, saying 96 percent of ad buyers would prefer to advertise on Facebook's Instagram.

The two companies and their subsidiaries combined to offer the top return on investment for 86 % of senior U.S. ad buyers, according to a recent survey from Cowen and Company.

While this is only the opinion of one ad buyer, for Mallin to predict Snapchat as the «one to watch» shows how far the photo - sharing app has come in a matter of months.

Programmatic advertising is seen as an efficient way to reach specific audiences online, but it can also risk some ads inadvertently appearing next to undesirable content if proper whitelists, blacklists, and other safety checks are not put in place by both the ad platform and the ad buyer.

All ad buyers who spent cash on Instagram Stories in 2017 expect to repeat that spending, with many others indicating that they'll start spending to the platform in the new year, according to the Cowen research.

«Ad buyers are likely to demand greater direct control over ad placement, which could take time and resources to implement,» Nomura said in its note.

The Wall Street Journal recently reported that ad buyers are expecting as much as a 20 % drop - off in MNF viewership (the broadcast averaged 12.9 million viewers per game last year).

After several years of moving money out of TV ad budgets to experiment with new digital outlets and social media, several big advertisers are spending more on the boob tube — and the result, according to ad buyers and other executives familiar with the pace of this year's «upfront» negotiations, are a series of rate increases that TV has not won since the end of the last U.S. recession.

It detailed the new disclosures that ad buyers will have to go through to get their ad on Facebook.

Video creators, marketers and ad buyers have grown tired of Vine for a confluence of reasons.

CBS announced this week that it has sold out its Super Bowl ad inventory, winning an average of $ 3.7 to $ 3.8 million, according to ad buyers.

Ad buyers are locked in.

It's clear that AdWords is implementing a mobile - first strategy (a reflection of the increased mobile traffic that ad buyers are earning).

Under what criteria Facebook would «authorize» ad buyers, the company did not say directly in the post.