By compiling enormous amounts of data and assessing real - time
ad buying opportunities, the algorithms can make highly informed purchasing decisions and take immediate action.
Not exact matches
This provides an additional
opportunity to
buy ad space — along with the digital brackets themselves.
From talking with various conservative friends and colleagues, the Right - side equivalent seems to involve a mix of smaller online communities (like RedState),
ads on sites like Drudge, and «list swaps» or «list rentals» (i.e.,
buying the
opportunity to contact the members of a conservative email list, a la Newt Gingrich's much - abused supporters).
There's
opportunity to facilitate increased
ad -
buying transactions.
On the flip side, marketers want to take advantage of these targeted
ad -
buying opportunities.»
Putting your
ad in front of people who are already looking for a book to
buy is the perfect
opportunity for authors.
That's over 10,000
opportunities for qualified prospects to walk by your booth, see your
ads, use your RealDeals coupon, attend your sponsored session (s), visit your website and
buy your solutions.
Why it matters: «Live
ads present the
opportunity for brands to create context, not just
buy it,» says Laura Correnti, executive vice president and managing director of Giant Spoon, the agency that executed the
ad placement.