Sentences with phrase «ad buying tools»

Snap has been aggressively courting advertisers in hopes of getting its revenue growing faster, adding self - serve and bulk ad buying tools and striking ad measurement partnerships.

The company has overhauled its app and added automated ad buying tools in an effort to hold onto users and advertisers as bigger rival Facebook Inc introduces Snapchat - like features to Instagram.

Not exact matches

Many advertisers and publishers hope to meld native - ad units with programmatic buying tools, and this may finally be possible thanks to a new specification from the Interactive Advertising Bureau.

Advertisers and publishers are rapidly adopting programmatic ad - buying and selling tools.

The embrace of programmatic ad - buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real - time bidding or RTB.

Tools like Google Adwords, Facebook ads and just about any other serious advertising platform offer robust geo - targeting services that help businesses find the perfect consumer — either around the corner or across the globe — based on exactly where your buying power is coming from.

The deal will help Adobe add an ad buying platform to its digital marketing unit, which offers tools for businesses to analyze customer interactions and manage social media content.

Of course, it's a classic PR tool because it works, though if too many people jump on board the Google Ad train, the cost of running ads on the candidates» names becomes prohibitive (try buying a more specific query if that happens to you).

Pingback: e.politics: online advocacy tools & tactics» Is it Unethical for BP to Buy Google Ads on Oil Spill - Related Keywords?

(cont'd)- I'm giving away hundreds of listings on the Vault, and as a result of doing so, won't see one thin dime of income on the site until October or later - Given all the time and money I've already sunk into developing the site, I don't even expect to earn back my upfront investment until sometime next year - I'm already personally reaching out to publishers on behalf of authors who are listed in the Vault, on my own time and my own long distance bill, despite the fact that I don't stand to earn so much as a finder's fee if any of those contacts result in an offer - I make my The IndieAuthor Guide available for free on my author site and blog - I built Publetariat, a free resource for self - pubbing authors and small imprints, by myself, and paid for its registration, software and hosting out of my own pocket - I shoulder all the ongoing expense and the lion's share of administration for the Publetariat site, which since its launch on 2/11 of this year, has only earned $ 36 in ad revenue; the site never has, and likely never will, earn its keep in ad revenue, but I keep it going because I know it's a valuable resource for authors and publishers - I've given away far more copies of my novels than I've sold, because I'm a pushover for anyone who emails me to say s / he can't afford to buy them - I paid my own travel expenses to speak at this year's O'Reilly Tools of Change conference, nearly $ 1000, just to be part of the Rise of Ebooks panel and raise awareness about self - published authors who are strategically leveraging ebooks - I judge in self - published book competitions, and I read the * entire * book in every case, despite the fact that the honorarium has never been more than $ 12 per book — a figure that works out to less than $.50 per hour of my time spent reading and commenting In spite of all this, you still come here and elsewhere to insinuate I'm greedy and only out to take advantage of my fellow authors.

Users are bombarded with ads about how easy e-books are and how they should have a NOOK, Kindle, or iPad, but in reality using these tools is only easy when you are buying titles, not trying to borrow them from the library.»

And it will be downright harmful if the Library builders could use it as a tool to force readers to buy (and upgrade, ad infinitum) a particular proprietary technology.

* Launch new marketing campaigns using the latest competitive research tools * Generate leads and sales from social media * Buy dedicated email drops and leverage winning campaigns * Cultivate share - worthy, clickable blog content that gets traffic and converts * Generate leads using YouTube In - Stream ads * Create and scale highly successful Facebook ad campaigns

Cambridge Analytica also used its «psychographic» tools to make targeted online ad buys for the Brexit «Leave» campaign, the 2016 presidential campaign of Ted Cruz, and the 2016 Trump campaign.

Here's what's worth knowing: following the fall - out over Russian - bought ads in the 2016 US presidential election, Facebook said it created the tools needed to handle political ad spending better.

«Certainly some categories (of advertiser) use this third party data tool (third party data) more than others,» said Lance Neuhauser, CEO of the digital ad buying tech company 4C.

It lets clients buy, manage, optimize, and view analytics about campaigns pay via US credit card rather than credit line, spend as little as they want with no minimum, buy via auction with prices set by the market, utilize all of Snapchat's ad formats and targeting capabilities, manage ad creative assets within the tool, and have ads reviewed by Snap for quality before they appear.

This new tool allows marketers to book, buy, and place digital ads in a secure and transparent marketplace.