The $ 20 million NAR will spend this year on its Public Awareness Campaign includes
ad buys on Spanish - language radio targeting the Hispanic homebuyer.
What you pay Yodle for, in addition to
ad buys on Google, Yahoo!, etc., are free placements, website optimization, and conversion tracking, together with the backend ClickRank algorithm that drives it all.
American Crossroads plans to drop $ 300,000 in anti-Democratic
ad buys on the race, giving Mr. Phillips more money to play with than his incumbent opponent, who is currently favored to win.
A nimble, well - funded conservative media apparatus would already have
ad buys on entertainment television and Hulu about the Obama administration shut down antics.
note: if you're doing an independent
ad buy on top of a Google grant for free advertising].
«We need to raise another $ 155,000 this week so we can expand
our ad buy on TV statewide,» Gillibrand's campaign manager Sean Gavin wrote.
In the first - ever «roadblock» TV
ad buy on the eve of the public debut, commercials for the Mustang appeared on all three major networks (there being only three major networks back then) during the 9:30 - 10 p.m. time slot, broadcasting to some 29 million homes.
Not exact matches
Ads on social media are targeted specifically towards you based
on past purchases, drawing you back in and trying to prompt you to
buy more similar products.
Buying Foursquare's data could be a huge play for Google, especially if the company's data can translate into higher
ad - revenue from local businesses that already advertise
on Google.
This can be done through Google's
ad network or privately
on specific websites or networks through media
buying.
Companies have other ways to advertise
on YouTube beyond
buying pre-roll
ads.
Prosecutors alleged that those indicted attempted to interfere through social media by
buying political
ads on Facebook, along with YouTube and Twitter, to spread disinformation.
Though you can certainly
buy cheap
ads online -; including spending a few bucks a day
on a site such as Facebook -; you may find it hard to get cheap deals.
The team set up a makeshift office at a nearby Subway sandwich outlet, using Wi - Fi to build an Alberta Fire Restoration profile
on Facebook («We will ensure that your property will be thoroughly environmentally cleansed and deodorized to give you peace of mind») and to
buy ads on Google.
The API has spent more than $ 7.7 million
on lobbying the federal government so far this year and is also spending $ 300,000
buying ads to urge Democratic Senator Mark Udall to approve the Keystone pipeline.
Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more
on «programmatic»
ads, where companies use software to
buy and sell
ads automatically based
on algorithms.
Even though it's getting older and the Moto brand has the new G5 Plus available, the G4 is still a great
buy — especially if you don't mind Amazon's
ads on the Prime Exclusive version.
That
buys you extra space for
ad copy and allows your
ad to catch more eyeballs by taking up more space
on the results page.
For the most affordable
buy, pass over the main pages and place your
ads on more internal, editorial pages.
If you
buy the Amazon prime version for $ 99.99, there will be
ads on your lockscreen and other areas.
Facebook is going to limit how much data it makes available to advertisers
buying hyper - targeted
ads on the social network, Recode reports.
Focus marketing
on your most likely customers; e.g., don't run an
ad in a community newspaper if only a small percentage of readers will
buy.
Snap is offering hundreds of dollars in free
ad credits to advertisers who
buy vertical video
ads on Instagram, Recode reports.
Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where
ads are
bought on an as - needed basis.
«The beauty of microtargeting an
ad buy based
on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.
Facebook (fb) said it plans
on Monday to turn over to the U.S. Congress copies of some 3,000
ads that the social network says were
bought on Facebook likely by people in Russia in the months before and after the 2016 U.S. election.
The beauty of
ad tech is that it focuses
ad dollars
on the people who actually want to
buy something a company is selling.
The way it works is that Canadian broadcasters that
buy the rights to U.S programming, including the Oscars, can force distributors to overlay local
ads on any American station that shows the program at the same time.
«That is the big difference between an
ad, which is usually packaged a certain way (looks and feels like an
ad) and relies
on a media
buy,» he says.
But with services like Google AdWords, now you can apply a tiny budget — measured in dollars, not thousands of dollars — for online
ads you create yourself,
buy on a pay - as - you - go basis and continually tweak based
on response rates.
Which would have a bigger impact
on your intention to
buy a particular product — reading about it in an
ad or trying it out first hand?
The
ads for dropshipped products are often found
on Facebook and Instagram, and customers certainly aren't proactively informed of all the downsides of
buying from a dropshipper.
Or, she could
buy an
ad on the radio, local magazine or newspaper.
Ad Age recently reported that companies that rely
on checkout line activity, such as Mondelez, Hershey, and Wrigley, are scrambling to find new ways to convince shoppers to make impulse
buys.
That number «was more than [Trump] spent
on actual
ad buys in all media during all of 2015,» the study notes, and the candidate's total advertising value was 1.5 times what Bush, Rubio and Cruz got.
Though you can certainly
buy cheap
ads online — including spending a few bucks a day
on a site such as Facebook — you may find it hard to get cheap deals.
The embrace of programmatic
ad -
buying tools is fueling a dramatic uptick in the share of digital
ads sold through programmatic platforms, particularly those focused
on real - time bidding or RTB.
Now, it allows companies to
buy display
ads —
ads related to content —
on the mobile Web.
In a blog post
on Monday Facebook vice president of policy and communications Elliot Schrage explained some of the kinds of Russian -
bought ads it was handing over to Congress.
That's the term for
ads that are
bought and sold — and inserted into the audio stream — automatically using algorithms based
on a user's preferences and activity.
On Adap.tv's platform, brands can
buy and sell video advertising inventory, such as 30 - second
ads that air before YouTube videos.
Flipboard also recently integrated Google's Doubleclick, so publishers can seamlessly
buy and sell
ads on other platforms and Flipboard at the same time.
So Australia's Yellow Tail Wine decided to take a road less traveled by
buying up 70 local
ad spots
on regional markets around the U.S., which the company says will allow roughly 85 % of the country to see its commercial.
This
ad -
buying and video marketing platform for YouTube made it to No. 737
on Inc.'s 2015 list.
YouTube has said it has found no evidence of Russian groups
buying ads on its platform to influence the outcome of the UK's Brexit vote in 2016.
In a study released
on Thursday by
ad company Fluent, just 13 % of American consumers said that they would
buy the iPhone 8 if its price is over $ 1,000.
They are most likely not thinking of
buying something when they see your
Ad on Facebook, so you have to be creative and efficient in grabbing their attention.
Through acquisitions over the years, AOL has built up an advertising technology infrastructure that allows any content company to pay AOL to
buy and sell
ads on its behalf using algorithms.
Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize
on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic
ad buying.
Tools like Google Adwords, Facebook
ads and just about any other serious advertising platform offer robust geo - targeting services that help businesses find the perfect consumer — either around the corner or across the globe — based
on exactly where your
buying power is coming from.