Well - optimized
ad buys targeted to keywords related to the class action claims could reach a huge chunk of a class.
The petition drive is backed by a Google
ad buy targeted in a dozen districts, including SD 43 (Joanne Yepsen vs. Sen. Roy McDonald), SD 44 (Susan Savage vs. Sen. Hugh Farley), SD 6 (Dave Mejias vs. Sen. Kemp Hannon) and SD 9 (Tony Avella vs. Sen. Frank Padavan).
As in many races around the country, female voters are being fought over in Washington state's 1st district, where the Democratic Congressional Campaign Committee this week launched a $ 250,000
ad buy targeting GOP nominee John Koster's strong opposition to abortion.
The spot released Monday is the second part of a seven - figure
ad buy targeting New York City and the Albany area.
Not exact matches
Now, many people appreciate Facebook's ability to
target ads to themselves for things they actually want to
buy.
Ads on social media are
targeted specifically towards you based on past purchases, drawing you back in and trying to prompt you to
buy more similar products.
The initiative is intended to teach small businesses how to use Facebook to generate new customers, retain existing ones and build an online community through things like
buying display
ads targeting specific markets as well as other cost - free measures.
Online advertising is a great place to learn how to
buy ad space, because it offers you endless options for
targeting your message, a huge range of price points, and easy - to - understand metrics.
Fortune noted earlier this year that the service is looking to grow that revenue through an expanded
targeted network that will focus more on «programmatic»
ads, where companies use software to
buy and sell
ads automatically based on algorithms.
Facebook is going to limit how much data it makes available to advertisers
buying hyper -
targeted ads on the social network, Recode reports.
Facebook has also been found to
buy personal, offline information — like loan history — from data brokers to
target its
ads further.
Foursquare took the list of places where Herradura is sold and used location data from mobile phones to
target ads to people who had been at or near those stores in the past or were likely to
buy premium alcohol.
You shouldn't
buy billboard
ads, but a highly -
targeted approach can do wonders
Woolverton continued
buying hyper -
targeted Facebook and Instagram
ads aimed at people who liked ice cream and healthy foods and lived in the ZIP codes immediately surrounding each new location.
Tools like Google Adwords, Facebook
ads and just about any other serious advertising platform offer robust geo -
targeting services that help businesses find the perfect consumer — either around the corner or across the globe — based on exactly where your
buying power is coming from.
The European privacy laws may crimp
targeted advertising by limiting the flow of personal data, but firms like Google and Facebook still have an advantage because advertisers are likely to turn to services with reach and enormous audiences — akin to
buying an
ad during the Super Bowl.
We analyze our client's buyer persona and the different stages of the
buying funnel in order to better
target our
ads.
Back when
targeted ads didn't follow me around the internet, I still somehow found what I wanted to
buy.
The
ads end with «P&G: A proud sponsor of mothers» keeping the focus in the
ad on their
target persona — the mom who's in charge of
buying the household supplies.
Facebook
ads is the most
targeted traffic your money can
buy.
No one likes being
targeted with
ads for an item they
bought on your website over a week ago.
Poor Myspace, the good idea that totally flopped... Specific Media, an
ad -
targeting firm, has
bought up the site from News Corp. for $ 35 million.
The
targeting of these voters is part of a five - figure digital
ad buy (
ad samples: 1, 2, 3, 4) that includes banner, Facebook, and pre-roll video
ads exposing Republican nominee Greg Gianforte (R - MT) for trying to have it both ways on healthcare reform.
Some candidates are reportedly considering blowing cash on a Superbowl
ad, but others will be looking instead at zip code -
targeted cable tv
buys.
Follow your communication strategy in determining
ad messaging, and
buy all of the high impact inventory for your
target audience possible.
Note that Newsfeed
Ads are essentially the same as «boosted» posts, but ordered through the downloadable Facebook Power Editor, the advertising API or an Insertion Order from a Facebook rep.. Also note: ads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by defau
Ads are essentially the same as «boosted» posts, but ordered through the downloadable Facebook Power Editor, the advertising API or an Insertion Order from a Facebook rep.. Also note:
ads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by defau
ads procured through Power Editor, API or IO offer much more advanced
targeting options and are rumored to have better performance than those
bought through the standard interface most Page owners use by default.
Digital and mobile
ads are one of the few ways to reach them, and even cookie -
targeted ads are not hard to
buy.
Direct mail,
targeted cable tv
buys and niche radio
ads are all good ways to concentrate resources on reaching particular voters with particular messages.
And the rise of campaign - tailored self - serve platforms helps candidates far down the ballot
buy banner
ads and even video
ads targeted directly at their voters and their voters alone.
Plus, more - traditional mass outreach may still work in online social settings, since extensive advertising on MySpace, Facebook and LinkedIn is still relatively untested, and campaigns with the resources to
buy ads targeted at their particular electoral districts may find them an effective way to tap a politically active audience.
A few days back, our friends at
ad -
targeting - firm DSPolitical sent over a New York Times article that should scare the pants off of anyone who's spending money to
buy video
ads.
«The
ad buy is not
targeted to a region in which there are close swing districts, nor does it mention any Republican by name,» the letter states.
Since humans as a species tend to run with like - minded people,
ads aimed at fans» friends have a better chance of reaching someone interested in the same topics, plus limited
targeting tends to drop the cost and increase the ROI for an
ad buy.
«Cable [tv]
buys are smart not just because they are cheap, but because they are
targeted and can help you increase the effectiveness of an
ad buy.
Here's an idea from my NMS colleague Soren Dayton (R)-- once you've built a core following for a Facebook Fan Page, try
buying ads targeting the friends (and friends - of - friends) of your initial base.
For example, besides tossing Google bombs, the guys at MyDD also
bought ads on the search engine
targeted at politically relevant key terms (example: placing an
ad that reads «Learn about George Allen.
As the Sunshine State headed to the polls yesterday, down - ballot candidates
bought Google online
ads on mobile geo -
targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.
Interestingly, Carol's background was in TV
ad targeting based on set - top box data, not politics, and she and her team
bought television time in a way that future campaigns should study.
The New York Daily News featured a story about the
ad campaign on its Monday front page under the headline «Fire «em — Andy
targets 7 NRA -
bought GOP reps in new push for gun reform.»
The National Republican Congressional Committee will go up with television and digital
ads in three districts this week
targeting Democratic incumbents the committee hopes to pick off in 2016, according to a source with knowledge of the
buys.
But the
ad -
targeting world changed in 2014, with vendors like DSPolitical (via DemocraticAds.com), CampaignGrid (via CampaignGridDirect) and
Targeted Victory launching «self - serve» platforms that allow down - ballot campaigns for state legislature, mayor, city council and even school board to
buy banner
ads and even pre-roll video
ads (if enough volume is available) that appear on a huge range of content websites, all targetable at particular slices of their own electorates.
We've found that email addresses can sometimes be obtained with
targeted Facebook
ads for even cheaper than a list
buy through more usual sources.
Toomey is the first
target of the Senate Majority PAC's 1.5 million
ad buy.
Spending five figures on the
ad buy, the Democratic Congressional Campaign Committee is
targeting nine members who voted for an amendment that would defund a program that allows some young undocumented immigrants to defer deportation.
Jag Singh, the founder of MessageSpace, which
buys social media, internet and print advertising and provided services to the Conservative campaign, confirmed the Tories spent less money on Facebook
ads rallying their own supporters than
targeting ads at soft Labour voters.
The Democratic Congressional Campaign Committee
targeted McSally and other «establishment» Republicans in a flurry of radio
ads this month, the committee's first such
buy this cycle.
GOING DIGITAL IN FLORIDA PRIMARY — As the Sunshine State headed to the polls yesterday, down - ballot candidates
bought Google online
ads on mobile geo -
targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.
Former campaign officials told the Times that the Cambridge Analytica's services included «designing
target audiences for digital
ads and fund - raising appeals, modeling voter turnout,
buying $ 5 million in television
ads and determining where Mr. Trump should travel to best drum up support.»
Prompted by the widespread Russian influence campaign that
targeted nearly two dozen states during the 2016 presidential election and the proliferation of secretive political advertising on social media platforms like Facebook, Cuomo proposed and the state Legislature successfully passed the «Democracy Protection Act,» which prohibits foreign entities from creating independent expenditure committees or
buying political
ads, requires anyone who purchases an online political
ad to register as an independent expenditure committee, and also requires online
ads to include information about who paid for them, as is currently required of traditional media platforms.
THE RACHEL MADDOW SHOW — RACHEL MADDOW, HOST: Thank you... Barack Obama has tempered the boldness of the big TV
buy tonight with an online
ad that
targets his supporters, specifically.