Not exact matches
You should test your
ad copy and other marketing via surveys, polls, informal focus groups conducted with a handful of your best customers, and direct attempts at selling face to face or to small groups brought together for that purpose, as well as split tests of
headlines, offers, and prices via online and offline media.
For example, if
ad relevance is below average, you may be able to improve the Quality Score by adding the keyword that has been targeted in the
ad copy to the
headline of the
ad.
Featuring fresh, new artwork and
copy, the
ads are centered around the
headlines «Red Means Go» and «Run on Red» to highlight Montmorency tart cherries» unique package of phytonutrients, specifically anthocyanins — the pigments that give Montmorency tart cherries their bright red color and distinctive taste.
To leverage this participation, he tells me, some advertisers refresh their
ad copy based on Redditor feedback, such as changing the
headline based on a user comment.
COPYWRITING How to write a long - form sales page How to be specific in your
copy How to write better bullet lists How to write
headlines How to write holiday
copy How to write an Adwords
ad
In some cases, words and phrases snatched from the
ad copy — «will be girls,» «undecided, and «Picasso» — are echoed suggestively in the titles of paintings; in others, such as Poetry,
headlines charged with dread and import loom through obfuscating veils of paint.
The Sierra Club forwarded a
copy to the New York Times, mentioned in a July 8, 1991 article
headlined, «Pro Coal
Ad Campaign Disputes Warming Idea.»
Composed
headlines and body
copy for
ads executed across multiple mediums, published and produced for foodservice and landscaping publications and executions