Not exact matches
Think of everything that your business puts out there on the internet as
copy,
not just your newspaper
ads or sales pages.
Ask someone who reads Vogue: «Imagine I have two different
copies of Vogue magazines, they're the same issue except one has
ads and the other one doesn't.
One of the greatest rules for writing
ad copy that works is that you want to «sell the sizzle,
not the steak.»
Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your
ad copy isn't matching the keyword being searched as closely as it could.
If you don't break up your keywords into different
ad groups, then you'll lump everything together underneath one
ad copy.
Do
not copy other
ads you see on Facebook.
Ad copy and format are
not all there is to paid search marketing.
A perfectly designed landing page will fail miserably if you're
not using the right
ad targeting and
ad copy.
One of the greatest rules for writing
ad copy that works is to recognize that people buy benefits,
not features.
An
ad isn't working, so they change the
copy or imagery.
If you're wearing your disciplined marketer's hat, it's hard to be actually funny because it requires irreverence, quick - wittedness, a solid sense of voice and a good feel for what's culturally considered humorous — cute
ad copy won't cut it.
I've
copied the recipe to a text file just so I don't have to keep closing and reopening the page due to the
ads hijacking my browser.
This one looks great but can't figure out how to print without all the
ads and can't get it to
copy and paste.
The
ad copy reads: This young man is 11 months old — and he isn't our youngest customer -LSB-...]
Not only did specific
ad copy and photographs encourage the notion that infants under four months need solid food, but the icon of the Gerber Baby itself legitimated the idea.
Not this week or last, or even this year or last — they date back to September of 1999, when Lockheed Martin was struggling to get the first production versions of the plane funded and was running
ads on a couple of sites I was working on (I looked all over for a
copy of the actual banner but to no avail).
The DA's campaign has so far
not provided me with a
copy of the
ad, as requested.
But there's a story Mark has that maybe you haven't heard,» the
ad copy reads.
Has anyone told you that the
ad for winning a free
copy of your cookbook does
not display correctly?
Creating an
ad that gets the right responses can be very difficult, unless you're used to writing «
ad copy», and you may
not get much help with this.
While I can't comment on the DVD versions» packaging, the Blu - ray combo holds a large
ad booklet and another booklet with the one activation code that will net you both your included digital
copy and your earned Disney Movie Rewards points.
good with
copy of this
ad presented to your service writer upon immediate arrival to Landmark Atlanta, excludes prior sales, can
not be combined with other offers / coupon, may expire at any time without notice
Not because the
ads were bad or poorly designed, but the brick - and - mortar bookseller audience that reads them are predisposed against self - published books, especially POD like mine, due to the inability to return unsold
copies and the inconvenience of dealing with an individual publisher.
Short of taking out expensive
ads and sending literally thousands of
copies to advanced readers, there's no surefire guarantee that a book will land in front of paying customers, and that's something even the big guys can't do for every title they produce.
(cont'd)- I'm giving away hundreds of listings on the Vault, and as a result of doing so, won't see one thin dime of income on the site until October or later - Given all the time and money I've already sunk into developing the site, I don't even expect to earn back my upfront investment until sometime next year - I'm already personally reaching out to publishers on behalf of authors who are listed in the Vault, on my own time and my own long distance bill, despite the fact that I don't stand to earn so much as a finder's fee if any of those contacts result in an offer - I make my The IndieAuthor Guide available for free on my author site and blog - I built Publetariat, a free resource for self - pubbing authors and small imprints, by myself, and paid for its registration, software and hosting out of my own pocket - I shoulder all the ongoing expense and the lion's share of administration for the Publetariat site, which since its launch on 2/11 of this year, has only earned $ 36 in
ad revenue; the site never has, and likely never will, earn its keep in
ad revenue, but I keep it going because I know it's a valuable resource for authors and publishers - I've given away far more
copies of my novels than I've sold, because I'm a pushover for anyone who emails me to say s / he can't afford to buy them - I paid my own travel expenses to speak at this year's O'Reilly Tools of Change conference, nearly $ 1000, just to be part of the Rise of Ebooks panel and raise awareness about self - published authors who are strategically leveraging ebooks - I judge in self - published book competitions, and I read the * entire * book in every case, despite the fact that the honorarium has never been more than $ 12 per book — a figure that works out to less than $.50 per hour of my time spent reading and commenting In spite of all this, you still come here and elsewhere to insinuate I'm greedy and only out to take advantage of my fellow authors.
People that don't want see
ads, will buy the
copy without
ads.
Generally, shoot for.20 or less per click, use big images with no text (
not the book cover), and experiment with
ad copy variations and image until you get something that works.
The author can plug and promote and market and write
ad copy that sells, but in the end you can't hide from what you've actually written.
I prefer to «soft - launch» which means I just publish it but don't promote it at first; I give out my free
copies, encourage reviews, launch at full price for a month, then do a 99cent promo with
ads (it's tricky though, you want to sell enough
copies to show up in the «hot new releases» category; I've heard that's good for 90days but to be careful I'd try and do more promotion in the first 30 days after releasing.)
The
copy about
not meeting «a girl like this out at the bars» plays on the idea of companionship (rather than pity, like some adoption
ads).
You may
not alter the text link
ad copy provided to you in any way.
You can snag yourself a
copy of Guns
n» Glory Heroes off of the Google Play store for $ 0.99 or you can download the full free version which is
ad - supported.
Regardless of whether it's a
copy or
not, the
ad is good and if Microsoft can turn this around into some good PR, they'll want to keep using it with Macsterr's permission / blessing.
In the many different artworks — from a framed portrait of a beatific Uncle Ben (of rice box fame) to a kitty litter
ad from Ebony magazine stripped of its marketing
copy — Thomas uses provocation and sly humor to help viewers understand
not only their place in the consumer culture, but also how the way things are sold to us impacts how we see ourselves and others.
For the beginning campaign, the system determines an
ad's search performance based
not on history but only on targeted keywords, landing - page quality and
ad copy.
Not only should you A / B test your
ad copy, it's also a good idea to A / B test your landing pages.
Most non-clients today are savvy enough to scroll down «below the fold» for content, but they won't scroll down forever, wringing every last nuance from your
ad copy.
Ad copy isn't a long - form essay or article.
«This trip is
not for profit, nor to convince anyone of anything,» states the
ad's
copy.
Either your
ad copy is irrelevant to the keywords people are searching for to see your
ads, or your
ads are
not compelling.
With PPC you can test out new marketing tactics and
ad copy to see what works effectively and what doesn't, with immediate measurable results.
The closest we've got is Sling, which came under fire for describing itself as «a la carte» despite being, at best, «more flexible than competitors» (Admittedly,
not great
ad copy.
Facebook did
not give
copies of the
ads to members of the Senate and House intelligence committees when it met with them last week on the grounds that doing so would violate their privacy policy, sources with knowledge of the briefings said.
If you're on Windows this won't be much concern, but if you're using macOS or Linux you don't want to find out post-purchase that all the cool software bells and whistles you saw in the
ad copy are Windows - only.
Use key phrases verbatim, but don't just
copy and paste everything from the
ad.
While the résumé is an advertisement of sorts, most will
not go to the lengths of what we see in
ad copy and on television, except perhaps on a résumé for an advertising writer.
Don't try to be tricky and
copy / paste the whole
ad in.
Your log should include a
copy of the
ad for the position (don't rely on a job posting URL, as jobs can be removed from the Web), the file name of the resume and cover letter you sent, contact dates, names of hiring managers and a summary of information you gleaned during your contact with them.
When you write your cover letter, make sure you use these keywords and phrases (but don't just
copy and paste the
ad word for word).