Sentences with phrase «ad dollars as»

It's true that FB is going to lose out on ad dollars as the company becomes choosier about who it partners with and how ads are displayed, and the company's spending will certainly increase as data protection becomes a priority.

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.
Generico now knows which image to use as it invests more advertising dollars in its website, GDN, print ads, business cards and even TV commercials.
«Traffic is exploding, but ad dollars are not keeping pace,» as the FT puts it.
The card, which has a $ 95 annual fee, earns 3x points per dollar on the first $ 150,000 you spend each cardmember year in a few categories, including travel, shipping, internet / cable / phone, and advertising on social media sites or with search engines, such as Google Ads.
It's one thing to be high - minded about your journalistic principles, but it's another to do so while outlets like CNN are raking in billions of dollars for their wall - to - wall Trump coverage, and you are trying to keep the lights on as your ad revenue vanishes with breathtaking speed.
But, as the Toronto ad buyer says, «advertising dollars won't necessarily follow eyeballs to a politically charged or unwholesome environment in Canada.»
But with services like Google AdWords, now you can apply a tiny budget — measured in dollars, not thousands of dollars — for online ads you create yourself, buy on a pay - as - you - go basis and continually tweak based on response rates.
In an industry where dollar spending involves intangibles such as ad impressions, clicks, contacts or potential sales leads, plainly bridge the gap in understanding about what happens in between online promotions and in - store purchases.
When it comes to competing for ratings and ad dollars, Brad Adgate, senior vice president of research for ad firm Horizon Media, told Fortune that he sees Fallon as the easy pick to lead the pack.
Just as consumers have shifted their media - viewing behavior away from traditional mediums like television, advertising dollars previously spent on TV ads are migrating to the digital world as well.
Time Inc. has been looking for ways to better compete with digital startups, such as BuzzFeed, that have emerged in the past few years and are grabbing a larger portion of online ad dollars.
I think they have 85 plus percent, it was the latest study of ad dollars, so how do you view the duopoly and also in things like Google in particular, they're not — they can't escape this brand safety issue either, they have a lot of issues with YouTube as well.
At the end of the day, however, as competing platforms continue to flood the space, and as brands increasingly shift television ad dollars into digital, only one clear victor in the battle for online video has emerged: creators.
Facebook rakes in half a million dollars a day from these ads on mobile devices, a figure that should increase as more advertisers take note and Facebook fine - tunes the delivery.
Half of all global advertising dollars will be spent online by 2020, matching the worldwide combined «offline» ad spend, such as TV, print ads and billboard posters, according to forecasts.
If you want to burn your advertising dollar as fast as a big brand TV advertiser, then buy a few thousand impressions on a busy website such as Yahoo.By my calculations, 10,000 impressions (individuals viewing your ad) costing $ 500, would be used up in
It stopped short of eliminating simsub entirely however, acknowledging that the revenue generated by the practice (pegged at around $ 250 million per year) is important to the broadcasting system — keeping ad dollars in Canada and helping create valuable programming such as news and information.
The January debut of the $ 1 $ 2 $ 3 Dollar Menu was promoted with ads to get the idea of the menu across, such as the guy who goes to McDonald's after discovering his lunch was swiped from the office fridge.
Unfortunately, it will also go into the books as a triumph of fear over hope, of choosing incredibly negative, personal attack ads over policy and vision and a revolting example that using taxpayer dollars to advertise your own party cause works.
It facilitates monopoly, as those with the biggest data troves receive all the ad dollars.
The recent decline is due in part to concerns over cord - cutting and increasing competition for ad dollars, as well as questions over the health of executive chairman Sumner Redstone, who owns 80 % of the company's shares.
Ad revenues for traditional broadcasters have been slipping as advertising dollars have migrated online.
The selloff threw into relief investors» simmering worries about traditional media's future profitability as customers and ad dollars move online.
And as Alphabet's Q1 results show, it's a business that still has a lot of room to grow as mobile search activity swells and more ad dollars move online.
Don't interpret this as an ad for Safeway — I have no connection to the store other than the fact that I've probably spent tens of thousands of dollars there over the years!
And of course, this is exactly what Facebook wants, since the company is driven by the need to keep users on the site as long as possible — where they'll click ads, Like pages and bring in advertiser dollars.
A voter data feedback loop lets you constantly judge the state of different segments of the electorate, allow you to focus on the voters you absolutely need to reach and helping you use your ad dollars and volunteer time as efficiently as possible.
Previous ads cite Faso's record of results as an innovative leader, notably his efforts to enact balanced state budgets, push for a property tax cap and his role in creating New York's STAR program, which saves taxpayers millions of dollars each year.
In a new audio ad released for the last ten days of the Primary, DioGuardi asks the Jewish community that they should support him in the primary, pointing out that he is aware of concerns that the Jewish community has, «Such as people losing two dollars in Government Aid for every new dollar they earn — undermining the ability to become independent and succeed economically,» says DioGuardi.
«Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House, Senate and gubernatorial races have pushed local TV - ad spending above $ 311 million as of mid-August, up 45 % from the same point in 2004 and more than three times as much as in 2002...»
PhRMA, the trade association representing pharmaceutical companies, launched a new ad campaign in New York today as part of a multi-million dollar national effort to bolster the industry's image.
When Karen asked if the company might ask other ad - targeting firms to pay a licensing fee or even try to force them out of the business, for instance, the answer that came back was, «I'm just a simple man trying to advance the cause of digital politics, you're talking way above my pay grade,» though we did also learn that the patent is «patent is a recognition of what we've done as a company» and that «taken us years to get to this place, it's taken millions and millions of dollars
The ad goes on to cite Faso's record of results as a leader, notably his efforts to push for a property tax cap, which his opponent is against, and his role in creating New York's STAR program, which saves taxpayers millions of dollars each year.
Produced by Jimmy Siegel, a noted political adman, the ad cost hundreds of thousands of dollars and comes as charter operators are set to hold a large rally on September 30, according to Politico New York.
Meanwhile, deep - pocketed construction and parking interests bought tens of thousands of dollars in negative campaign mail ads to paint Schwartz as anti-business.
He spent more than half - a-million dollars on data - driven grassroots outreach that included door - knocking, digital ads, direct mail and social media, much of it aimed at Democrats as well as residents of areas that have benefited from federal largesse.
The 30 - second spot, called «Began,» will air on broadcast, cable and digital market areas throughout the district.Previous ads cite Faso's record of results as an innovative leader, notably his efforts to enact balanced state budgets, push for a property tax cap and his role in creating New York's STAR program, which saves taxpayers millions of dollars each year.
The governor has also sought to recast New York as business friendly, running a multi-million dollar TV ad campaign touting that the state is «open for business.»
Some union officials and their allies say the change in strategy also reflects a recognition that the traditional winter ad wars are not without cost to themselves, both in dollars — 1199 alone has spent as much as $ 10 million a year out of a joint fund with the Greater New York Hospital Association — and in public relations backlash.
While this isn't a huge investment (a full - page ad set him back several thousand dollars), this move was described by two different people as a «pre-emptive» strike by the Democratic councilman — just in case anyone hasn't yet gotten the message that he intends to run, either for Sen. Carl Kruger's seat, assuming Kruger 1) is convicted of a felony in his corruption trial, which is scheduled to start Jan. 17, or 2) resigns as part of a plea deal; or for the so - called «super» Jewish district Senate Republicans are dreaming of having tailor - made for Fidler's former Council colleague, Simcha Felder.
Apparently, there's clip art for political ads, as evidenced by the image of a fat cat smoking hundred - dollar bills in a state Democratic Senate Campaign Committee's recent anti-Amedore ad.
By keeping Plentyoffish.com a company of one, Markus can spend his time as he pleases, reading on the beach, having a leisurely meal of mussels or depositing his latest million dollar check for ad space.
It's easy to get distracted by their billion dollar ad campaigns or a list of features that you probably won't ever use, so when you are upgrading, make sure your new cell helps you stay connected at least as well as your old phone did.
Add a few dollars and you get premium placement, with photo ads, and you can search through more photos ads as well.
September 12, 2012 • As conservative advocacy groups ike Americans for Prosperity shuffle their ad dollars, they are focusing on key swing states like Colorado.
New companies are surely aiming at these dollars, just as Google, Facebook, and Craigslist have siphoned off newspaper ad revenues.
Installed in seconds on popular web browsers such as Firefox and Chrome, ad blockers essentially strip out all of the advertising programmed to appear on a webpage, neutralizing any impressions a company is looking to make with its precious ad dollars.
The bottom line is that when you have tens of millions, as opposed to tens of thousands, buying e-editions generally, that's when the ad dollars will be there.
I created an Amazon Marketing Services (AMS) Ad Campaign (access I already had as a vendor through my publishing company) to run during the time of the feature and will up the cost per click but limit the dollar daily total to gain the likelihood the ad will be competitive for placement and exposurAd Campaign (access I already had as a vendor through my publishing company) to run during the time of the feature and will up the cost per click but limit the dollar daily total to gain the likelihood the ad will be competitive for placement and exposurad will be competitive for placement and exposure.
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