In regards to getting clients, I never put
ad dollars into a marketing plan.
At the end of the day, however, as competing platforms continue to flood the space, and as brands increasingly shift television
ad dollars into digital, only one clear victor in the battle for online video has emerged: creators.
Not exact matches
com, which has been permanently branded
into consumers» minds through billions of
dollars» worth of corporate
ad spending over the years.»
Pinterest is betting that the future of search — and search
ad dollars — will not involve typing
into a search bar.
It has directed a small number of marketing
dollars into a geographically targeted online banner
ad campaign and some local radio spots, but the main push is through social media.
It would pain the executives at Estée Lauder and L'Oréal — having poured hundreds of millions of
dollars into celebrity
ad campaigns — to learn how effortlessly Emily Weiss gets Millennials excited about one of her company's new products.
«We'd built a $ 25 million business in a second, but I only paid myself $ 47,000
dollars a year, because if I paid myself $ 250,000, that's [money] that can't go
into a new employee or an
ad.»
Unfortunately, it will also go
into the books as a triumph of fear over hope, of choosing incredibly negative, personal attack
ads over policy and vision and a revolting example that using taxpayer
dollars to advertise your own party cause works.
The selloff threw
into relief investors» simmering worries about traditional media's future profitability as customers and
ad dollars move online.
That allows you to customize your
ads to each audience segment, along with customizing the LPs you would want to send them to — and of course you'll have better control over budgets, so you can invest more of your
dollars into the top - performing segments.
Similarly, it seems silly to talk about rising obesity rates and increasing portion sizes without taking
into account crop subsidies that not make it possible to buy 64 ounces (500 calories) of a soft drink for a mere two
dollars, but also explain why school lunches across the country are trays full of overly refined
ad highly - processed foods.
Gov. Andrew Cuomo is dipping
into his multi-million
dollar campaign war chest to run
ads promoting his state budget priorities.
Muir added, «Our tax
dollars bring these
ads into our living rooms.
Rep. Jerry McNerney (D) ran a competent campaign but was significantly aided by millions of
dollars worth of
ads pumped
into the district by environmental groups attacking Rep. Richard Pombo (R).
I know that testosterone replacement therapy is growing
into an industry worth billions of
dollars right now and you have really great
ad campaigns that push more men to try this type of therapy to solve their problem.
The CRA has been pouring millions of
dollars into an
ad campaign designed to create the notion that fructose, and especially high fructose corn syrup (HFCS), is nothing more than a harmless snack.
INVESTOR»S BUSINESS DAILY — Nov 10 — Google has revealed it will move
into the billion -
dollar market for online classified
ads.
Online dating services Online dating is a billion
dollar industry worldwide and the sector expansion is growing massively with increasing user demand Traditionally online dating marketers have been investing heavily in search engine and email marketing campaigns Facebook advertising helps boosts these campaigns, by reaching out to To get started, log
into Facebook and go to the page called Advertise on Facebook by clicking Create an
Ad in the dropdown menu next to the Home button.
These «reformers» poured over a half a million
dollars into ads, videos and pamphlets saying «Vote Yes.»
These
ads, which run well
into the millions of
dollars to produce and air, are viewed by an estimated 114 million consumers during the live event, and then are repurposed for network advertising once the big game is over.
Companies are allocating more significant
dollars into online advertising, a large part of that to video
ads.
Our money is going
into editors and
into acquiring new authors, not
into merchandising
dollars at bookstores and not
into ads that don't sell books.
I'm not about to launch
into one of those sleazy get - rich - quick
ads where I'm sitting by the pool and bragging about how my strategy made me millions of
dollars in HIGH SPEED WEALTH!!!
Yes it is, because this is the time of year for our Annual Paw It Forward Campaign, where through the generosity of our advertisers, we are able to donate our
ad dollars back
into the local rescue community.
As if the battle wasn't uphill enough, we now have witnessed the first round of elections post-Citizens United, in which powerhouses like the U.S. Chamber of Commerce raised tens of millions of
dollars from the corporate titans it serves and funneled the money
into attack
ads, sending a warning message to politicians who aren't bending over backwards for big business, if not delivering a crippling blow to their election campaigns.
As Massey poured hundreds of thousands of
dollars into an
ad campaign to whitewash its image in mining country, Bonds is organized faith groups and local activists to picket Massey's annual stockholders meeting.
Create Resume September 2007 — Present VP of National Advertising Sales Arena Media Networks - Oversee day to day
Ad Sales division of $ 100 million Digital Signage Network (sports)- Manage staff of twelve sales execs and six support staff - Sell
into $ 20 million
dollar Ad Sales budget - Liaison to Capital Market relationships as well as Business -LSB-...] Continue Reading →
Julien Sharp explains how you can turn every situation
into a marketing opportunity and spend fewer
ad dollars to land more clients.
For example, within the past year she's pulled significant amounts of money out of newspaper advertising and plowed it
into Internet and cable TV advertising, because those sources were generating more efficient uses of her
ad dollars than newspapers.