Sentences with phrase «ad exchange»

a Blockchain startup focussed on building a decentralized ad exchange platform, has announced that it will hold a token allocation event, scheduled to kick off shortly — on June 30th, 2017.

In an official blog post, AdEx, a Blockchain startup focussed on building a decentralized ad exchange platform, has announced that it will hold a token allocation event, scheduled to kick off shortly — on June 30th, 2017.

Description: AdEx is a blockchain - based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc..

AdEx is a decentralized ad exchange built on the Ethereum network.

In large part, this was due to board - incited whiplash (the startup began as a social media platform, rebranded as a real - time search engine, and finally morphed into a real - time ad exchange platform).

Also, it finally moved its automated ad exchange (think Google Adwords but for Snapchat video ads) out of beta.

Myers» full report will be released in the coming days — a preview is in this video basically suggests that even with the rise of ad exchange platforms that largely boil down the art of buying and selling media to the science of algorithms, the personal touch is what counts, especially in the area of premium ad sales.

This is what's known in the ad industry as a supply - side platform or SSP, an intermediary that has publishers as its clients and fills the ad spaces on their websites with ads coming from big exchanges such as AppNexus and Google's (goog) DoubleClick Ad Exchange.

There was no other game in town, and then suddenly Facebook came on the scene and then literally in about three months became an exchange that is almost as powerful and almost as highly performing as the oldest, best ad exchange out there.»

Its acquisition of digital ad exchange MoPub, a marketplace where ad buyers and sellers can do business in real time, announced yesterday, is a major step in that direction.

Prior to that, he co-founded the mobile ad exchange Mobclix (acquired by Velti in 2010), where he drove the ad and marketing strategy.

The 2 web giants have struck a deal by which Google's DoubleClick Bid Manager will allow its clients to buy inventory on FBX, Facebook Ad Exchange.

The company is also in the «final stages» of building what it says will be «the first - ever in - app mobile video ad exchange.»

Built on the Ethereum blockchain, AdEx is a decentralized ad exchange which aims to address problems like advertising fraud, privacy and the rise of ad blockers.

Demand - side platforms and ad exchanges offering 40 cent CPM rates may tell advertisers and agencies that they can generate ROI from substandard inventory or they can safeguard brands via careful placement, but what they don't tell prospects is that ad distribution is an amazingly intricate and complex process.

AdEx, a next generation online ad exchange that is to be launched on the Ethereum network, today announced tapping WINGS, an Ethereum - based platform that harnesses the power of crowds for discovery and promotion of projects seeking funding, for licensing the WINGS Bounty Management Application, and to value and promote the upcoming token sale of the AdEx token.

AdEx is a decentralized ad exchange built on the Ethereum network.

And it finally moved its automated ad exchange (think Google Adwords but for Snapchat video ads) out of beta earlier this week.

BasicAttentionToken (BAT), a cryptocurrency startup called that aimed to weed out the middlemen, frauds, and trackers in Digital Advertising by creating a decentralized, transparent digital ad exchange based on Ethereum Blockchain held its ICO a couple of months ago.

Mandell lost faith in the first business he cofounded because of what he calls strategic whiplash (the startup began as a social media platform, rebranded as a real - time search engine, and finally morphed into a real - time ad exchange platform).

AdEx is a decentralized ad exchange built on blockchain and smart contracts.

AdEx will be a decentralized ad exchange platform, using smart contracts.

What it does: Operates an ad exchange platform for digital publishers and suppliers

Several high - profile companies (including Kellogg, Warby Parker, Allstate and BMW) have pulled their ads from the website, and some online ad exchanges (including AppNexus) have barred Breitbart from their services, in an attempt to distance themselves from an organization that's widely criticized for spreading racist, xenophobic and sexist misinformation.

Startup: MoPub Sale price: Reportedly $ 350 million in stock Acquisition date: September 2013 What it is: A mobile - focused digital ad exchange that allows ad buyers and sellers to make automated transactions in real time.

Telegram's ICO will fund a suite of blockchain - based products including file storage, a DNS service, and an ad exchange as part of the TON, according to the 132 - page «technical white paper» circulated to investors.

A Direct Buy is when an advertiser bypasses ad networks and ad exchanges and buys inventory directly from a publisher.

The first layer is the ad exchange itself, which is built on Ethereum smart contracts.

First announced in 2016 and based in Bulgaria, the AdEx network features several layers to provide a secure, decentralized ad exchange.

Ad networks could potentially use Chen's system to prevent malicious ads from sneaking into the ad exchange.

That investigation led to hundreds of brands — including McDonald's, Audi, and Toyota — pulling advertising from Google properties and through the company's ad exchanges.

We bid on over 30 ad exchanges and platforms (listed below) with the capability to make over 800 million queries per day.

First announced in 2016 and based in Bulgaria, the AdEx network features several layers to provide a secure, decentralized ad exchange.

The first layer is the ad exchange itself, which is built on Ethereum smart contracts.

Tags for this Online Resume: DART, DFA, Google Certified, Analytics, Reporting, Tag Implementation, Pixel Implementation, RTB, Mobile, Display, PPC, Retargeting, Marketing strategy, Strategic Planning, Ad Exchanges