As Oath starts to connect disparate properties, from Verizon's mobile business to Yahoo Mail, one of its top selling points is the ability to decipher shopping behavior by analyzing email,
ad executives say.
Not exact matches
But even with Facebook's increased spending,
executives said that its core
ad business remains intact.
Combining AOL and Yahoo, an idea that has come up many times over the years, could instantly make Yahoo a major player in Internet advertising, with Armstrong - one of the world's top
ad executives - at the helm, analysts
said.
MillerCoors
executives said they don't intend to run such overtly masculine
ads going forward, acknowledging the ideology of masculinity in the U.S. has changed.
«We got delayed data on usage, and it's still very limited, and selling
ads isn't easy,» one unidentified
executive said of Apple News.
When asked how he decided what
ad content his agency would not use, an advertising
executive famously
said he would not allow the creation of anything that he wouldn't want his wife and children to see.
The
ads that populate the web, the kind that know to show sneakers to a runner or business books to
executives, provide a model of what personalization outside the confines browsers and traditional computer systems might look like, Battelle
says:
A Budweiser
executive said recently that the
ad is «super relevant today,» but he cautioned against interpreting the commercial as a form of political commentary despite the ongoing debate over U.S. immigration policies.
In March, Adidas
said it would focus on digital
ads over TV, with Chief
Executive Kasper Rorsted
saying that its younger consumers engaged with the brand mainly via their cellphones.
Using that tool, developers are devising Apple Watch
ad formats including interactive wallpapers on the watch dial with brand logos and personalized clock faces,
said TapSense's chief
executive Ash Kumar.
Michael Glassner, the
executive director of the Donald J. Trump for President campaign,
said CNN's decision not to run the
ad was «censorship pure and simple» in a statement Wednesday.
Denise Feriozzi, deputy
executive director for Emily's List,
said that millennial women are a «hugely powerful group of voters,» and that the
ad campaigns are specifically targeted toward building long - term support through brands and outlets that they identify with.
Marketing
executives said that Viacom, which used to dominate the youth advertising market, now faces intense competition for their
ad dollars from Facebook, YouTube and other digital outlets.
Although Facebook's chief
executive, Mark Zuckerberg, has expressed an interest in digital currencies, the company
said ads for them were «frequently associated with misleading or deceptive promotional practices.»
The
executive says the company isn't «anticipating major changes to our overall revenue and business model» as it pertains to the potential ability for users to opt out of the targeted
ad model that came under heat during this week's hearings.
At one point in the Channel 4 video,
executives at Cambridge Analytica appear to boast about their efforts to aid Trump, referencing one
ad campaign — called «Defeat Crooked Hillary» and launched by a super PAC — that Channel 4
said had gone viral online.
«It allows me or any
executive recruiter the ability to put together a well - defined and methodical search process to identify the best possible person in the marketplace, not simply the first person that answers a job
ad,»
said Pollard.
In a rare interview, the social network's founder and Chief
Executive Mark Zuckerberg
said the company had not seen «any meaningful impact» on usage or
ad sales since the incident was disclosed but that «it's not good» if people are unhappy with the company.
On the company's second - quarter earnings call in July, Facebook
executives said its «
ad load» — the volume of
ads its users typically see — was in a «good zone.»
«We hope these
ads will remind people, as they are going about their daily lives, that freedom of religion is a core American value that needs to be fiercely defended, especially in times of controversy,»
said ACLU
Executive Director Anthony D. Romero.
State Democratic Committee
Executive Director Geoff Berman noted that social media advertisements directly mention the seven members of Congress, and
said the Cuomo - boosting television
ad complimented them.
GOP county
executive candidate
says issue is public safety; Rep. Kathleen Rice calls
ad «fearmongering.»
Not only did the two team up in the aftermath of Hurricane Sandy, with Cuomo praising Mangano for his leadership during the storm, but the governor also
said nothing when the county
executive ran a TV
ad during last year's campaign that seemed to indicate he had Cuomo's endorsement for his re-election bid.
At one point in the Channel 4 video,
executives at Cambridge Analytica appear to boast about their efforts to aid Trump, referencing one
ad campaign — called «Defeat Crooked Hillary» and launched by a super PAC — that Channel 4
said had gone viral online.
Former Nassau County
Executive Tom Suozzi, a Democrat running for the NY - 3 seat on Long Island that Rep. Steve Israel will relinquish at the end of the year, today released a new TV
ad that features vintage footage from President John F. Kennedy's 1961 inaugural address in which he
said that «here on earth God's work must truly be our own.»
The Westchester county
executive also
said that the Startup NY campaign, «where this governor has the audacity to take almost $ 40 million away from hurricane relief funds, for homeless Sandy victims, to put on TV for his thinly - disguised political campaign
ads.
National Legal Adviser, Alliance for Democracy (
AD), Mr Kehinde Aworele,
said the party's National
Executive Committee (NEC) did not recognise Chief Olusola Oke as its governorship...
Erie County
Executive Mark Poloncarz retweeted an article from The Public that discusses the
ad,
saying Uber should work on public relations and other issues before it «berates our city because it won't agree to NYC rules.»
«The list of questionable expenditures goes on and on,»
said Brandon Muir,
executive director of the conservative - leaning Reclaim NY which is suing the state to get data regarding a three - year $ 246,500 million
ad contract aimed at bringing new businesses into New York.
Eze
said, «For the purpose of this election, the National
Executive Committee of our party has resolved to merge our party's structure with that of the
AD candidate, Olusola Oke.
«That was Steven McLaughlin pleading that his vicious, vulgar behavior towards his staff be excused,» Smyth
says in the
ad and then identifies herself as a candidate for county
executive.
«We are really pleased with the accolades and the overall response to the
ad,»
says Paddi Rice, President and Founder of
Executive Search Dating.
«At Crackle, we are reimagining
ad - supported TV,»
said Eric Berger,
executive vice president of Digital Networks for Sony Pictures Television and general manager, Crackle.
«This is a campaign on our part that is not going away,»
said Rick Berman,
executive director of the Center for Union Facts, which paid for the
ad saying teachers unions treat students «like garbage.»
Vince Giordano, the union's
executive director,
said things had cooled off a bit since the
ad was aired.
«Former charter school
executive Marshall Tuck
said on Friday he planned to unleash campaign
ads and social media outreach next week to unseat incumbent state Superintendent of Public Instruction Tom Torlakson, a former lawmaker and teacher who has the backing of unions and the state party organization.»
«I can think of nothing that has done more harm to the Internet than
ad tech,» says Bob Hoffman, a veteran ad executive, industry critic, and author of the blog the Ad Contraria
ad tech,»
says Bob Hoffman, a veteran
ad executive, industry critic, and author of the blog the Ad Contraria
ad executive, industry critic, and author of the blog the
Ad Contraria
Ad Contrarian.
Ads will display on the Kindle with Special Offers only in a strip across the bottom of the home screen or as a screen saver when the device isn't in use, and thus never interrupt reading, Amazon Chief
Executive Jeff Bezos
said in a statement.
Herr Matt in one of those felicitous little epithets that male advertising
executives are prone toWho could forget Neil French's outburst at an
ad industry event in Toronto when the WPP Group boss
said there aren't more female creative directors «because they're crap» and they eventually «wimp out» and «go off and suckle something.»
«Today's updates are designed to prevent future abuse in elections,» the Facebook
executives Rob Goldman and Alex Himel
said in a blogpost, «and to help ensure you have the information that you need to assess political and issue
ads, as well as content on pages».
On Friday, Facebook
executives said in a blog post that the company does support the Honest
Ads Act, although Zuckerberg told Wired last month that he doesn't expect that bill to pass.
Why it matters: «Live
ads present the opportunity for brands to create context, not just buy it,»
says Laura Correnti,
executive vice president and managing director of Giant Spoon, the agency that executed the
ad placement.
In a blog post, Facebook Chief
Executive Mark Zuckerberg
said the company supports the Honest
Ads Act, a proposed bill in Congress that would require large digital platforms to keep a public library of the paid political ads that appear on their sit
Ads Act, a proposed bill in Congress that would require large digital platforms to keep a public library of the paid political
ads that appear on their sit
ads that appear on their sites.
Chief
Executive Mark Zuckerberg
said in a conference call with reporters that Facebook had not seen «any meaningful impact» on usage or
ad sales since the scandal, although he added, «it's not good» if people are unhappy with the company.
On Friday, just days before its chief
executive, Mark Zuckerberg, is expected to testify before Congress, Facebook
said it had started forcing people who want to buy political or «issue»
ads to reveal their identities and verify where they are.
At one point in the Channel 4 video,
executives at Cambridge Analytica appear to boast about their efforts to aid Trump, referencing one
ad campaign — called «Defeat Crooked Hillary» and launched by a super PAC — that Channel 4
said had gone viral online.
Shares of Facebook Inc rose as much as 4.2 percent on Thursday after Chief
Executive Officer Mark Zuckerberg
said the social network had not seen any meaningful impact on usage or
ad sales in the wake of a data privacy scandal.
(Reuters)- Shares of Facebook Inc rose as much as 4.2 percent on Thursday after Chief
Executive Officer Mark Zuckerberg
said the social network had not seen any meaningful impact on usage or
ad sales in the wake of a data privacy scandal.
Chief
Executive Mark Zuckerberg
said in a conference call with reporters that Facebook had not seen «any meaningful impact» on usage or
ad sales since the scandal.
Facebook Chief
Executive Officer Mark Zuckerberg
said on Thursday that the social network had not seen any meaningful impact on usage or
ad sales in the wake of a data privacy scandal.