Alexa Tonner, head of partnerships at the digital influencer
ad firm Collectively, said a few years ago, there was a «fever pitch» among marketers to work with Vine stars.
The data store is «a set of sophisticated applications, data management programs, advertising trackers, and information databases that
collectively could be used to target and influence individuals through a variety of methods, including automated phone calls, emails, political websites, volunteer canvassing and Facebook
ads,» the
firm said in a blog post on its website.