Sentences with phrase «ad fraud»

The company, which was founded in 2014, aims to eradicate ad fraud by providing advertisers, publishers and service providers with full visibility over the advertising value chain.

And it's estimated that advertisers could lose more than $ 6 billion globally to ad fraud in 2015.

This issue, known as ad fraud, is another concern for advertisers.

Our technology makes it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud.

10:35 - 14:50 How far along is the progress in regards to your AI that will help reduce ad fraud?

ClearCoin's solutions increase efficiencies and reduce the reported $ 16 billion of annual ad fraud.

MonaChain will combat ad fraud, while MonaBrowse will prevent the growth of 700 million devices that use adblockers.

«Bot fraud, and ad fraud at large, follow the dollars,» Solve Media CEO and co-founder Ari Jacoby told Business Insider.

Russian scammers have built the most lucrative ad fraud operation on record, according to security researchers at the fraud - fighting firm White Ops.

Digital advertising company EnvisionX on Tuesday launched an initial coin offering (ICO) to develop its EXCHAIN advertising platform, which promises a blockchain - based, transparent, programmatic (automated), fraud - free digital advertising system, in response to the non - transparent practices and ad fraud which plague the USD 224 billion market.

He believes that the transparency of blockchain technology makes it easier to spot ad fraud post-hoc, harder to get away with things like SSP arbitrage, and improves the bargaining power of advertisers and publishers in the digital advertising ecosystem.

04:20 - 06:35 Ad fraud explained 06:35 - 10:35 Why not just try to eliminate ads altogether like BAT and Brave browser?

The project has claimed that it's establishing «Blockchain - driven technologies to eliminate ad fraud and optimize the effectiveness of ad marketing expenditures.»

Summary: * 9 years digital marketing and advertising experience managing and directing campaigns on a high level in leadership role * Results - based, digital marketing director with deep experience developing campaigns from scratch or improving existing campaigns, buying digital media and consistently slashing costs, lowering CPAs, and decreasing ad fraud while increasing targeted traffic and driving increased revenue throug...

Elkington acknowledged, «There have been growing pains within the industry so we're focused on building a sustainable future for advertising through initiatives such as the IAB Gold Standard, which aims to reduce ad fraud, improve the digital ad experience and increase brand safety.

ClearCoin's solutions increase efficiencies and reduce the reported $ 16 billion of annual ad fraud.

The Interactive Video and Experience Protocol (IVEP) creates better engagement, counters invalid bot traffic and ad fraud in order to properly reward content creators and raise ROI for publishers.

MonaChain will combat ad fraud, while MonaBrowse will prevent the growth of 700 million devices that use ad - blockers.

They point to bots, ad fraud, strange unexplained payment structures and the general shadiness behind the big walled gardens of Facebook and Google, and shake their heads suspiciously.

Botnets may be best known for spam, ad fraud or distributed denial of service (DDoS) attacks like the one that brought down many major websites last month.

In 2017, an estimated $ 223.74 billion will be spent worldwide on digital advertising, with middlemen taking up to 75 % of the investment, and advertisers losing another $ 16.4 billion to ad fraud.

DATA project aims to resolve the massive hidden threat to the digital marketing and advertising industry; ad fraud, which costs the industry over...

It solves the ads fraud problem, just as double spending issue for cryptocurrencies.