Sentences with phrase «ad group for»

For example, an ad group for DUI attorneys could run on Saturdays and Sundays to catch the increase in demand for DUI defense following Friday and Saturday nights.

If you have one ad group for «criminal defense» and in that ad group there are keywords like «DUI lawyer» and «assault lawyer» and your ad copy says «Criminal defense lawyer», you are being way too broad.

Create an Ad Group for each phrase and set your bids.

If you've only been running the ads in a particular ad group for a few months or less, you want to be testing major differences, not minor tweaks.

Instead, Apple uses ad groups for each of their products so they can use headlines like «MacBook Pro» or «iPad Mini» when people search for those respective products.

Should you set up different ad groups for each?

Not exact matches

Although the search giant points out that the definition of which ads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanAds, some believe that the default blocking of certain ads puts too much power in Google's hanads puts too much power in Google's hands.

Since the election, groups on the right have called for boycotts of Kellogg's (for pulling ads from alt - right site Breitbart News), Starbucks (for vowing to hire refugees rather than jobless Americans), and Nordstrom (for dropping Ivanka Trump's clothing line), among others.

If executed properly, view - through conversions will have spiked sharply across the board for all your remarketing related ad groups.

If the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching for your products or services in that ad group by monitoring your keyword search term reports from within your keywords tab.

A couple of months ago, an ad for a Woodside, California, group house called Startup Castle drew ridicule for demanding that applicants for its coveted spaces work out at least 15 hours a week, wear makeup no more than twice a week, have no more than one tattoo, and only rarely listen to songs with explicit lyrics.

The major ad lobby groups said yesterday they would ignore Microsoft's DNT signal on the grounds that it represents Microsoft's choice for the browser rather than the affirmative choice of the user.

Just two or three ads per group is plenty for the vast majority of campaigns.

PHILADELPHIA — Lawyers for an investigative reporting organization filed a lawsuit Wednesday against the Philadelphia region's main transit agency after it refused to run ads about the group's stories on racial disparities in mortgage lending.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

In addition to ads, Julep regularly taps customers for input, including polling its Idea Lab, a group of 5,000 customers who weigh in on early prototypes.

Between June 2010 and May 2011, Crossroads GPS spent about $ 42.3 million, including about $ 15.9 million directly for political ads and another $ 15.9 million on grants to 12 like - minded nonprofits and trade groups.

Mars spends most of its ad dollars for pet food brands — including Pedigree and Whiskas — on TV, according to the group's marketing chief

A Boston - based mobile marketing agency, Copley Advertising, has attracted several anti-abortion groups as clients for the location - based abortion clinic ad targeting service, Rewire, a nonprofit women's rights news site, reported this week.

Negative keywords are added by clicking «Negative keywords» underneath the list of keywords for your campaign or ad group.

Click on the green «New ad group» button within a campaign to create new groups for your ads and keywords.

This is an example of an Apple ad from an ad group configured to show a MacBook Pro ad when people search for «macbook pro retina.»

Since video has become a major focus for AOL, Adap.tv, which specializes in video and has dealings with 83 of the top 100 Ad Age advertisers, «essentially provides the technology and the relationships to help facilitate that shift at a faster rate for AOL,» said Telsey Group analyst James Cakmak.

If they didn't break up their products into different groups, then they wouldn't be able to show specific ads based on what people are searching for.

You should test your ad copy and other marketing via surveys, polls, informal focus groups conducted with a handful of your best customers, and direct attempts at selling face to face or to small groups brought together for that purpose, as well as split tests of headlines, offers, and prices via online and offline media.

Banks can use that information to create specific ads or products for niche groups of people.

In addition, the conservative Koch - backed group Americans for Prosperity launched a $ 500,000 ad campaign touting the new tax law because, according to Americans for Prosperity Foundation Senior Director Michael Fields, «all Americans need to know how tax reform is leading to higher pay and lower taxes.»

The money paying for the political ads could be going into the pockets of the bad actors behind the videos, the group says.

Whether it's donating a portion of profits to support groups helping rape victims, giving free ad space to charity groups, or creating a new catalogue that is focused around stopping date rape, something substantial must be done for Bloomingdale's to come back stronger than before the ad release.

Denise Feriozzi, deputy executive director for Emily's List, said that millennial women are a «hugely powerful group of voters,» and that the ad campaigns are specifically targeted toward building long - term support through brands and outlets that they identify with.

Duarte pointed to her group's efforts to get Facebook to crack down on affinity targeting in ads, for example, routing ads related to homebuying away from minority groups — a social media ad version of the unfair mortgage and real estate industry practices that made homebuying for African Americans difficult for much of the 20th century.

«The current ad running for the Blackberry Bold (with the tagline «be bold») gives no sense of what the machine can do other than look at maps and instant message, or why you would want to own it, unless you want to be invited to ride in a group of cyclists straight out of Tron,» he writes.

Get search volume for a list of keywords or group them into ad groups.

This beautiful and fast app for Android and iOS lets you adjust keyword bids, enable / disable AdWords objects (e.g., campaigns, ads, ad groups), and act on various recommendations from AdWords.

You can use this to get ad group and keyword ideas, demographics, placements, interests, and other valuable information for your campaign.

A year ago, Mr. Greenzweig was an «extraordinarily active» Facebook user who juggled conversations with friends, managed several groups, took out ads for his business and maintained professional contacts.

Our partnership with Epsilon gives marketers a more accurate and effective way to reach the right groups of real people, which makes for a better ad experience.»

Negative keywords can be added to your campaign or ad group to prevent your ads from being shown for specific searches.

You can add your keywords to an ad group and get the individual impression shares for each keyword.

For example, you can use a forwarding number in your ad copy call extensions and record calls down to the ad group level.

If you click on Ad group ideas, you'll get a nice list of related topics for the page you are researching.

Rather than hash out money for ads, you can directly target groups that your content will appeal to organically.

Click on «search for new keyword» and «ad group ideas».

Create a couple ads for each Ad Group.

The Pivotal Research analyst is routinely quizzed by reporters, ad CEOs and investors for his thoughts on a wide range of companies in the space, including tech platforms, media companies and agency groups.

For example, if you are running AdWords campaigns, you can track purchases as conversions and then see how much money a given campaign, ad group, ad or keyword has produced.

Simpson noted that the site took action after a Russian - controlled Facebook group was caught running ads for a 2016 event called «Stop Islamification of Texas» but suggested that when the news cameras were not paying attention, similar content was ignored.

Investor concerns about the trends were fueled this month when WPP Plc, the largest ad group, lowered its long - term profit outlook, triggering sell - offs for peers including Publicis, Omnicom Group and Interpublic Group of group, lowered its long - term profit outlook, triggering sell - offs for peers including Publicis, Omnicom Group and Interpublic Group of Group and Interpublic Group of Group of Cos..

Accounts are NOT slapped for buying too many irrelevant keywords, not creating well - structured ad groups, abysmal CTR on ad text, or even a bad overall account CTR.

This does not mean their proprietary algorithms, but it does, for example, mean all of the Facebook posts, ads, groups and events generated by Russia - affiliated groups.