The fastest way to do this is to pull the SQR right in the Google interface and then you can add the query as an exact match campaign or
ad group level negatives by checking the box next to the term.
Not exact matches
There are two ways you can address
negative keywords: Add them at the campaign
level or the
ad -
group level.
Ad -
group level negative keywords can be used to gain greater control over your AdWords campaigns.
Negative keywords can be added at both the campaign and the
ad group level.
On the
ad group level, add
negative phrase and exact matches (embedded) as required, to avoid broad matches to trigger where there is an exact match in another
ad group.