Targeting the right keywords w / the right
ad groups setup the right way?
Windows 2000 Administration of Active directory, Creating AD accounts,
AD Groups, Organization Units and Applying Permissions to objects within AD
Assisted with the management of an extensive Google AdWords account comprised of over 400,000 SKUs, and over one hundred organized campaigns and
Ad Groups.
Second, you need to split the keywords into
ad groups.
Within this campaign you have three
ad groups: Car Accidents, Motorcycle Accidents, Wrongful Death.
You can have as many
ad groups, campaigns and keywords as you need).
Your ad copy should be highly relevant to the keywords in
your ad groups.
The AdWords Keyword Planner is an incredibly useful and powerful keyword research tool that is built into the AdWords interface combining Google Keyword Tool and AdWords Traffic Estimator to guide users through the process of finding keywords and creating new
Ad Groups and / or Campaigns.
Fetlife has some gay groups - there are some local LGBT groups and some Gay personal
ad groups - search for gay or lgbt.
Create
ad groups (containers for your ads and keywords) so that keywords and ads are aligned.
In Adwords, the most effective campaigns use
ad groups that are very tightly focused on a few combinations of words and phrases.
If you are using AdWords to promote a small to medium business, then every penny counts so it is important to ensure that
your ad groups are as focused as possible.
To use auction insights, log in to AdWords and then click on Details just above the list of
ad groups and select «All» underneath Auction Insights.
Your Quality Score will also benefit from well - defined
ad groups.
There are two primary reasons for narrowly targeted
ad groups: CTR and Quality Score.
Indeed, in most instances, you will be better served by having few keywords in many
ad groups.
Organize these extracted keywords into theme - based keyword lists and move them into
ad groups containing relevant ad messages.
You should put these in their own
ad groups, especially if you are using dynamic keyword insertion (DKI) in your ad text.
Move this domain into its own campaign as a managed placement and then build out highly contextually targeted
ad groups using data extracted from interior pages of the Display Network domain.
If you are doing most of your work manually, however, the management costs associated with thousands of
ad groups may not be worth the effort.
But it really does drive you focus on AdWords specific data, so be aware that you will need to stay conscious of the toggles between
Ad Groups and Keywords, here are some examples:
Should you set up different
ad groups for each?
Looking at the suggested
ad groups provides a great starting point for mapping out the topics that you can target with any given page.
Accounts are NOT slapped for buying too many irrelevant keywords, not creating well - structured
ad groups, abysmal CTR on ad text, or even a bad overall account CTR.
And you can use Keyword Planner's suggested
Ad Groups as a window into what keywords should be grouped into certain topics.
Google Keyword Planner groups keywords into suggested
Ad Groups because it thinks you'll be able to use the same landing page to advertise to all the keywords in a group, and thus have a higher Quality Score... which is closely related to relevance signals in organic search.
(This applies if you have mixed match types in the same
ad groups.)
Unless it is absolutely necessary, never run keyword insert ads in
ad groups that are running broad match.
To the very right of all the standard tabs at the top of the tab (Campaigns,
Ad Groups, Settings, etc.) you'll see a little button with a down arrow on it.
If you are planning an AdWords campaign, you can add
ad groups or keyword ideas to your plan.
This beautiful and fast app for Android and iOS lets you adjust keyword bids, enable / disable AdWords objects (e.g., campaigns, ads,
ad groups), and act on various recommendations from AdWords.
Get search volume for a list of keywords or group them into
ad groups.
Single Keyword
Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.
If you don't break up your keywords into different
ad groups, then you'll lump everything together underneath one ad copy.
Not using
ad groups is one of the biggest mistakes people make.
Within each campaign, you can break down your ads and keywords into
ad groups.
Instead, Apple uses
ad groups for each of their products so they can use headlines like «MacBook Pro» or «iPad Mini» when people search for those respective products.
Imagine you discovered that 80 percent of the leads who arrived from AdWords
ad groups A, B and C converted to a sale, but only 5 percent of the leads who came through
ad groups D, E or F ended up buying.
Worse still, knowing which keywords,
ad groups and campaigns are bringing you the best paying customers can be an opaque black box.
(If there is indeed an alternative way to target each keyword individually and effectively with a static headline, then it is time to silo the keywords in question into new
ad groups, as they will actually perform better that way.)
Google no longer gives you the option to create
ad groups that specifically target mobile users.
If most or all of
your ad groups only contain one ad, you're making a big mistake.
If executed properly, view - through conversions will have spiked sharply across the board for all your remarketing related
ad groups.
Once you have found the best DKI headline and supporting description strategy to grab the attention of as many prospects as possible and maximize qualified traffic to your landing pages, it's time to replicate this strategy in each of
the ad group's landing pages in order to maximize conversion rates on that traffic.
Make sure to implement at least four different sets of advertising copy within
each ad group so you can see which copy performs the best.
Create your first
ad group, and write your first ad.
Find
an ad group that has at least two ads and ask: How different are the ads from each other?
If a campaign only contains one
ad group, then every one of your potential prospects is seeing the same generic pair of ads from you regardless of what keyword they searched on.
If
the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching for your products or services in that ad group by monitoring your keyword search term reports from within your keywords tab.
If you find there isn't a way to effectively target all common search queries with a laser - targeted, static - based ad, then it is time to run a DKI split test on that particular
ad group.