Sentences with phrase «ad impressions»

"Ad impressions" refers to the number of times an advertisement is displayed or shown to users on a website, social media platform, or any digital medium. It is a measurement of how many times people have the opportunity to view an ad, regardless of whether they actually click on it or engage with it. Full definition
Again, it comes back to the basically limitless supply of online ad impressions.
By shifting their focus from simple ad impressions to ads that consumers actually see, publishers and advertisers have realized they can earn higher revenues while delivering compelling experiences to their audiences.
Our advertising system delivers a one - time cookie to better track ad impressions and click rates.
Watch for plenty of campaigns to try to use the same approach in the future, using data to target the voters they need to reach with a minimum of wasted ad impressions.
Through traditional marketing methods, ad impressions typically increase 50 % during the holiday season.
In my humble opinion, you are more likely to convert ad impressions into new page followers or «likes» than immediately into new clients.
Less time spent could mean fewer ad impressions but deeper engagement which everything people see which might increase auction competition and lead to higher ad prices.
All digital advertising impressions are recorded, and the real ad impressions are separated from the fraudulent ones.
The study looks only at web browser usage, counting ad impressions in Chitika's ad network.
On Twitter, it's actually called a quality adjusted bid, but the concept is the same: Higher relevance, resonance and recency means a higher quality adjusted bid, which means more ad impressions at a lower cost.
This according to new figures out from Chitika Insights, which looked at hundreds of millions of smartphone and tablet ad impressions from December 1 to December 27, 2012 in Canada and the United States.
We along with third - party vendors, such as Google use first - party cookies (such as the Google Analytics cookies) and third - party cookies (such as the DoubleClick cookie) or other third - party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
The article reports on a study conducted by a market analysis firm, which tracked ad impression counts for the Kindle Fire during the weeks covering its launch through the week ending after the Thanksgiving holiday.
Today, the mid-market price of 10 targeted ad impressions in Wi - Fi networks is worth $ 0.30.
In the figures that reflect the market for Q1 of 2011, Facebook accounted for 346 billion impressions, almost one - third (31.2 %) of the total display ad impressions in home / work / university locations in the US.
On its website, the MRC writes that Facebook and Instagram have been granted accreditation to News Feed served ad impressions in desktop, mobile web, and mobile app.
The CPM rate for mobile banner ad impressions is $ 30 to $ 50 CPM, but the click - through rates are 3 % to 5 % due to the «novelty factor.»
Google promises a similarly broad reach and regular frequency of ad impressions through its content network.
Drawing from an analysis of nearly 12 billion ad impressions across 4.4 million app...
Each month, Chitika Insights samples tens of millions of U.S. and Canadian tablet online ad impressions running through its ad network.
Mobile ad platform Millennial Media has offered up some more specific numbers, however: it's found that the Kindle Fire is racking up «hundreds of millions» of monthly user ad impressions.
After looking at over 11,000 ad creatives for over 2,500 apps, and 10 billion mobile video ad impressions, we broke it all down to give you the edge when it comes to user acquisition.
After more than 900 volunteer hours logged, nearly 5,000 dials made during phone banks, millions of social media ad impressions and emails delivered to supporters» inboxes, and thousands of leaflets and conversations shared at train stations and volunteer house parties across the state, Planned Parenthood Action Fund of New Jersey's (PPAFNJ's) get out the vote efforts paid off.
The Canadian online display advertising industry saw the Banking industry contribute 2.0 billion of the 157.8 billion ad impressions delivered in Q1 2011.
Thus, «a 10 % decline in total time spent on Facebook in Europe (and therefore, total ad impressions) and a 20 % decline in pricing would result in a 6.8 % decline in total advertising revenue for the company,» Bellini writes.
As a programmer, Gutstein believes Machinima can transition away from an ad network model — where ad impressions are bought and sold programmatically and where Ebitda margins are in the single digits — to more of a cable network model, where ads are bought and sold in packages and where Ebitda margins are anywhere from 30 % to 60 %.
Denton: More display ad impressions down the page, and for sponsored content, time on page is a differentiating factor.
This included accreditation over the viewability of newsfeed ad impressions on both the web and in - app, and that it will also begin proceedings for a «two - second audit» to receive further accreditation from the MRC.
As reported by AdWeek, another study in 2016 estimated the losses to digital advertisers globally from fraudulent ad impressions driven by bots at $ 7.2 billion.
Many ruses are used by unscrupulous websites to defraud advertisers such as stacking ads on top of each other so that only the top impression is seen by website visitors but all of them earn revenue, shrinking ad units down to a 1 x 1 pixel size and placing hundreds on a page so they will be paid for the impressions even though no - one will see them or buying bot traffic from ad networks, thereby earning a healthy profit margin on the resulting ad impressions.
To put that in context, assuming a reasonably standard $ 12 - $ 13 CPM (cost per thousand), even a $ 10,000 ad buy would include over 800,000 individual ad impressions (less if many are video ads, which typically cost about twice as much as banners).
Even if you used the Kindle every single day for 2 years, that's almost 20 different ad impressions per day you would have to look at to make the math work.
Android tablets get 45 % of the overall tablet market ad impressions, not far behind Apple's share of 54 %.
It sounds counter-intuitive to pay someone to get ad impressions for your brand keywords.
The company and the MRC have set an 18 - month timeline for the independent auditing firm to check and accredit ad impression counts measured by Facebook, ad viewability measurements tracked by third - party firms like Moat and Integral Ad Science and two - second video views for ads bought from Facebook based on that metric.
In theory, the percentage of «views» or «opens» for television versus Snapchat could be similar, but I'd argue that Snapchat is a more valuable ad impressions mechanism because you know the user is staring at his or her screen while the ad is playing.
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