Denton: More display
ad impressions down the page, and for sponsored content, time on page is a differentiating factor.
Not exact matches
Many ruses are used by unscrupulous websites to defraud advertisers such as stacking
ads on top of each other so that only the top
impression is seen by website visitors but all of them earn revenue, shrinking
ad units
down to a 1 x 1 pixel size and placing hundreds on a page so they will be paid for the
impressions even though no - one will see them or buying bot traffic from
ad networks, thereby earning a healthy profit margin on the resulting
ad impressions.
Ads like these kind of bring
down the overall
impression of the blog and could turn away people who don't already know you have excellent content.
Nobody is in any doubt about Cummings's brilliance: he's advertised it widely, and written thousands of words about his strategy on his blog — about how he spent 98 % of his budget online; how Vote Leave's
ads received nearly a billion
impressions; and how, in the end, it came
down to just 600,000 people, or just over 1 % of registered votes.