Sentences with phrase «ad industry»

«The $ 70 billion TV ad industry was literally devoid of information online,» he says.

Such a move could have major implications for the online ad industry and the digital media publications whose businesses rely on ads.

With strong communication skills and significant insight into ad industry diversity, I feel that I am a knowledgeable and qualified candidate.

The TV ad industry has been dining off this wisdom ever since the test pattern was invented.

With strong communication skills and significant insight into content development and ad industry diversity, I feel that I am a knowledgeable and qualified candidate.

Committee chairman Damian Collins wanted to know why an article had appeared in ad industry magazine Campaign under Nix's byline in February 2016 that plainly stated: «Recently, Cambridge Analytica has teamed up with Leave.EU... We have already help supercharged Leave.EU's social media campaign by ensuring the right messages are getting to the right voters online.»

Camilleri says the proportion of ad industry work done by freelancers has been growing, and technology makes ad production easier for individuals or small teams.

Together, the two tech giants will account for 63.1 % of the investment in digital ad industry in the US in 2017.

In a recent interview with ad industry veteran Jay Sears, Pivotal's Wieser said the digital - media industry has effectively become a giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and other media companies «fight for the scraps.»

On Monday, at a breakfast briefing with journalists before he took to the stage at Advertising Week Europe — Brittin said the annual ad industry event gave Google a «good opportunity to say first and foremost, sorry, this should not happen, and we need to do better.»

But one other thing may be helping online: better, clearer relationships between the sell side and the buy side, according to a survey of 200 agencies and marketers by ad industry analyst Jack Myers.

«This default setting would be a nuclear first strike against [the] ad industry,» the Interactive Advertising Bureau's senior vice-president and general counsel Mike Zaneis tweeted in response to Mozilla's Feb. 25 announcement.

Some anti-abortion groups are sending women targeted advertisements on mobile phones in real - time when the women enter a Planned Parenthood clinic, relying on a commonly available location feature that ad industry networks provide.

That last part is notable: The stay here comes after several telecom, cable, and ad industry groups filed petitions to the FCC to halt the broader set of privacy rules last month.

The stock in trade of this award - winning 1960s ad industry TV drama is moral ambiguity, perhaps as much of a hook as the smoking and drinking and skirt - chasing that titillate the show's audience.

The latest major algorithm change is only a continuation of that experience prioritization, and it's the number one reason why this dramatic shift will be good for the digital ad industry over the long haul.

She was formerly the editor of ad industry publication Boards and has written for Huffington Post and Marketing Magazine.

It's also where you can hear about new research and innovation proposals which aim to put the UK at the heart of the global AD industry and expand the potential of the industry around the world.

This leaves a giant hole in the sex ad industry in which I am sure Craigslist competitors will fight over to fill.

Daniel Thomas is a creative freelancer in the NYC ad industry.

Kate Anderson set up as an illustrator in 2006 and, after a stint recruiting creatives for the Scottish Ad industry, returned to her roots on a full time basis.

Facebook chief operating officer Sheryl Sandberg explained that even if Facebook were to be significantly impacted by the EU's privacy laws, so too would the entire online ad industry.

Google, along with its subsidiary YouTube, will account for 42.2 % of the US digital ad industry in 2017.

Facebook will still maintain «a very strong position» relative to the rest of the ad industry she said.

Some estimates have said the ad industry could lose billions from ad blockers, but UBS says it is likely to be much less

This is what's known in the ad industry as a supply - side platform or SSP, an intermediary that has publishers as its clients and fills the ad spaces on their websites with ads coming from big exchanges such as AppNexus and Google's (goog) DoubleClick Ad Exchange.

The ad industry globally is worth about $ 600 billion, so far only about 20 percent has moved online, and that's mostly the direct response type, which the tech industry understands.

Remnant space is the ad industry's equivalent of last - minute super-savers -; publications with an extra page or two to fill will sell it off at a much lower price.

Modern advertisers are confronted with the daunting task of riding this massive wave of technological change in the ad industry without getting drowned by it.

Expensive to enter and too much fun, it drove marketers crazy for what it said about the ad industry's real motivations.

According to Brian Wieser, a senior advertising analyst at Pivotal Research Group, this should keep Google and Facebook from feeling too threatened in the online - ad industry.

Lee says though his company has backed three startups in the online ad industry, they won't invest in a company where advertisers can tell who the actual person behind the identity is.

Chris Arsenault, a venture - capitalist with iNovia Capital, a company with seven investments in the online - ad industry, says targeting technology can provide a better user experience than print or broadcast, despite concerns over privacy.

The online - ad industry, however, is banking on the fact you'd rather see an ad for something in which you're interested, even if it means companies have extensive data on your surfing habits.

Disrupting an ad industry with a history spanning over eight decades will be a significant hurdle for programmatic TV (PTV) adoption.

Razorfish's Grant Owens, the man behind the study, has an interesting take on how the ad industry can make targeting less annoying.

Depending on whom you ask, neuromarketing — the study of how the brain responds to cognitive and sensory marketing stimuli — is either the inevitable future of the ad industry, or a distraction, just a bunch of jazz hands.

Remnant space is the ad industry's equivalent of last - minute super-savers — publications with an extra page or two to fill will sell it off at a much lower price.

Until the ad industry comes to a consensus on viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.

«Much ado about nothing»: The ad industry is sticking with Facebook despite the Cambridge Analytica fiasco.

The ad industry is also quick to point out that the Cambridge Analytica saga is different than the ad targeting Google offers.

The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ: FB) are the kings of the US digital ad industry.