On a panel we shared last spring, Josh Koster talked about the ever - increasing amount of
ad inventory becoming available on video websites, and I suspect that many more - traditional media consultants will «get» the idea of advertising on a site like Hulu, which shows TV programs, a lot more naturally than they will Google Ads.
Microsoft's Bing will
become the default search engine on Yahoo.com, and Yahoo will eventually take over the
ad inventory on all Bing search results, eliminating complexity for advertisers (and internal overhead).