Sentences with phrase «ad measurement»

Every weekday we bring you the Ad Age / iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real - time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs.

And Facebook will still use those third parties to help with ad measurement though Recode reports the company is re-evaluating that practice as well.

Points North is a firm founded by former executives with analytics experience going back to the old Jupiter Research digital ad measurement business, as well as with the Word of Mouth Marketing Association (now part of the Association of National Advertisers) and such influencer networks as CrowdTap and House Party.

Every weekday we bring you the Ad Age / iSpot Hot Spots , new TV commercials tracked by iSpot.tv, the real - time TV ad measurement company with attention...

Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors...

After dropping out of college, she'd helped found a mobile ad measurement company called Medialets in 2008, which was sold to global ad giant WPP in 2015.

With our integration with Adobe, we provide unprecedented Ad Measurement chances for online marketers including Audience Validation and Brand name Raise studies.

Snap has been aggressively courting advertisers in hopes of getting its revenue growing faster, adding self - serve and bulk ad buying tools and striking ad measurement partnerships.

For decades, Nielsen has been the industry standard for digital ad measurement.

(Facebook still uses these companies to help with ad measurement, though a source says that the company is reevaluating that practice, too.)

Ad - tech M&A: In another exit for New York tech, Oracle acquired Moat, an ad measurement company.

(Facebook still uses these companies to help with ad measurement, though a source says that the company is reevaluating that practice, too.)

To that end, in February, Facebook agreed to have its ad measurements audited by the Media Rating Council, following a series of measurement errors disclosed since September 2016.

Of course, now that Facebook has taken actions to steer clear of its ad measurement woes that started in 2016, the site has now has much bigger and more alarming issues to manage with news that Cambridge Analytica had exploited user data.

Facebook plans to roll out ad measurement and optimization tools for game developers soon, plus ways to publish games to its directory more easily.