Sentences with phrase «ad measurement company»
Every weekday we bring you the Ad Age / iSpot Hot Spots , new TV commercials tracked by iSpot.tv, the real - time TV ad measurement company with attention...
https://flipboard.com/ Not exact matches
Whether the company can evolve to use more third - party data measurements and ad verification to show its ads work remains an unanswered question, he said.
Providence's investment comes on the heels of Oracle's acquisition of Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook, YouTube and Snapchat.
(Facebook still uses these companies to help with ad measurement, though a source says that the company is reevaluating that practice, too.)
Additionally, the company says that it will «continue to invest» in its ad serving a measurement platforms.
Facebook will still be working with the data companies to provide third - party measurement of their ads» effectiveness, the company said.