Sentences with phrase «ad metrics»

«Whether it's the political ads or problems with ad metrics or how to tell what users care about, we're seeing the consequences playing out.»

While Facebook's ability to track users on multiple devices (and Instagram) is extremely valuable for brands trying to target the right user on the right device at the right time, Facebook admitted in November that it had miscalculated and inflated ad metrics.

December 22: Business Insider reports that Twitter inadvertently inflated video ad metrics.

The mediation platform is a single console for developers to manage their ad allocations and access analytics, tracking and reporting features, which provide immediate feedback on ad metrics including fill rates, ad performance and earnings.

Facebook first opened itself to audits by the MRC in February of 2017 after confirming to advertisers it had made a series of ad metric errors.

A source familiar with the ad metrics told Business Insider that, in the first 48 hours, each post had 11 views for each paid placement, and were viewed organically by 32,000 viewers through shares by different users.