Sentences with phrase «ad microtargeting»

Not exact matches

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

And while the Democratic Congressional Campaign Committee has also been using mobile microtargeting programs, as well as working with Google AdWords to target ads geographically, its record - breaking fund - raising is perhaps most impressive.

D: The campaign also microtargeted voters by firing off emails or posting messages on Facebook that were shaped to appeal to their particular interests or causes using tracking software, similar to ones used by online retailers to craft ads.

Those profiles were then used to microtarget ads designed to influence political opinions leading up to the 2016 election.

According to the talking points, Cambridge Analytics's research allowed for «a more innovative approach from other super PACs,» with «deepdive research» from an outside firm guiding its digital ads, which are «microtargeted to a degree that really hasn't been done before.»

On Monday, after a similar announcement from Google, Facebook said it would no longer allow fake - news websites to show ads, on their own sites, from Facebook's ad network — a half - step that neither blocks what appears on your newsfeed nor affects how advertisers can microtarget users on the social network.