Magazine publishers realize, just as their newspaper brethren do, that the challenges of digital advertising will only grow, as print
ad pages decline — and that readers must pay more of the freight going forward.
Not exact matches
If a reader
declines to be tracked, he or she sees a notice saying the
ads will be less relevant and asking to «agree» or go back to the previous
page.
In a sales deck obtained by
Ad Age that was sent out to partners last month, the company states plainly: «We expect organic distribution of an individual
page's posts to gradually
decline over time as we continually work to make sure people have a meaningful experience on the site.»