Sentences with phrase «ad platform for»

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The other four finalist companies ranged across industries: «A.I. Software,» a bot for enterprises to help companies digest their internal information; Daymaker, a platform for kids to give to others in need; Issue Voter, a Wikipedia for Legislation; and Omnivirt, an AR / VR ad platform for brands and publishers.

Not exact matches

It was a deal with Google that got him and his cofounder Zach Weinberg some capital and a management job at Google New York office in exchange for their ad platform, Invite Media.

Though Green's own entrepreneurial roots lie in e-commerce, he's familiar with the traditional retail industry, having headed that vertical for DoubleClick, the online advertising company that now forms the basis of Google's ad serving platform.

The design of Facebook's ad platform makes it challenging for users to report suspicious ads.

Toronto - based Nicholas Kusmich is the Facebook ninja for many high - profile clients and companies and creates ad campaigns for that social - media platform.

«The publications were always an opportunity for us to learn more about our platform, as well as to rolemodel what other publications can do,» Williams told Ad Age.

Tim Cadogan, CEO of OpenX, a global leader in ad - tech that uses a monetization platform to deliver the highest revenue across all digital outlets, suggests looking for ways to enhance the products and services of other companies rather than compete with them.

Indeed, by all indications, the main impact of the Russia disclosures on Facebook's business has been demonstrating for advertisers how effective the platform's ad - targeting tools can be and how much organic resharing and engagement is lavished on viral content.

She added that «the use of the targeted age - range selection on the Facebook ad was frankly a mistake on our part given our lack of experience using that platform for job postings and not a feature we will use again.»

Facebook said it will make sure political ads on its platform will be vetted and transparent in time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for political ads, and users will be able to view all promotions paid for by a campaign — not just those targeted to them based on their demographic or «likes.»

Facebook, the world's largest social network, has become a primary platform for internet political ads because it has a wide reach and gives advertisers powerful targeting capabilities.

If you Google «home cleaner,» or «babysitter» or «handyman» in a certain city, you'll either see ads for one (or multiple) of the aforementioned on - demand platforms on the first page of Google; or you'll find directories (like Yelp) listed high up in Google, taking you to a more curated and ratings - based search results page where those same on - demand companies are listed or have ads running.

Working within these constraints, SuperAwesome, based in London, U.K., developed an ad platform specifically designed to host compliant campaigns for kids.

While Twitter could surprise us all by solidifying its leadership team, developing ad platforms that energize brands and investors and stave off Facebook Live, I believe the most likely outcome for Twitter is to go the route of MySpace — relegated to irrelevance.

Thompson and others, however, argue that given the amount of resources Facebook is throwing into video, it is bound to solve these problems eventually, and doing so will make the platform — as well as other strong contenders such as Snapchat, which claims 10 billion video views a day — far more competitive when it comes to bidding for traditional consumer ad spending.

«Since protecting users is a top priority for Google, we have detailed policies against deceptive or misleading use of trademarks in ad text and take swift action when we see this type of abuse on our platform,» the representative said.

The obvious solution is making Facebook a paid service — according to Sheryl Sandberg, if you want to use the platform ad - free, you would have to pay for it.

Stranger Things led the social - media pack out of 65 different brands, which ran 104 spots in 49 ad breaks on Fox for just under 49.9 minutes of dedicated ad time, according to iSpot.tv, which measures activity from more than 10 million smart TVs and tracks responses to TV ads on social and digital platforms.

That's a measure of social actions tracked for each ad spot on Facebook, Twitter, YouTube and iSpot.tv's own platform.

As a Facebook ad agency that handles campaigns for clients in multiple markets, we have ample opportunity to test a lot of different ways to get the best results on the Facebook ad platform.

Whether it's the frustratingly unfulfilled promise of social media, or financially opaque ad placements, or agencies that substitute head count for experience, or awareness - building platforms that are disappearing like polar icecaps, or brands that are encrusted to the point of immobility with the bad decisions of a dozen previous custodians, a CMO's day often isn't nearly as much fun as it ought to be.

It has more tips to help you excel on its ad platform here and 10 tips for increasing sales during the holidays here.

Both Twitter and Facebook said Tuesday ahead of the hearing that they would support the Honest Ads Act, a proposed piece of legislation that would require tech firms that sell ads to disclose how much they are paid for placing political ads on their platfoAds Act, a proposed piece of legislation that would require tech firms that sell ads to disclose how much they are paid for placing political ads on their platfoads to disclose how much they are paid for placing political ads on their platfoads on their platform.

On the platform side, for developers we provide a number of tools and services for monetization, such as ads for advertising and selling virtual goods inside the games.

Another possibility is for Ad Hoc to partner with online - dating, job - listing and classifieds platforms.

They loosen lucrative ties with data brokers, potentially making for less relevant ads on the platform (something that's worrying Morgan Stanley's analysts.)

For B2B firms, LinkedIn is another cost - effective ad platform.

What was once a fun fuss - free platform, Facebook is now littered with ads — a virtual gold mine for the $ 200 billion company.

The feature has the potential to drum up quite a bit of money for a wide swath of YouTube creators, the vast majority of whom make almost no money from the platform's pre-roll ads.

For potentially just a few dollars a day, paid advertising on platforms like AdWords along with social - media ads can have their place.

The statistic, revealed by Facebook on Monday, comes as the company takes fire for the role its automated advertising platform played in spreading the online ads.

This summer, Ad Age reported that Lowe's plans to release an app called Lowe's Vision designed for Google's 3 - D smartphone platform Tango.

It's a smooth, easy to use platform and it includes basic analytics for ad click - through rates and reach.

What it does: Operates an ad exchange platform for digital publishers and suppliers

At the end of the day, however, as competing platforms continue to flood the space, and as brands increasingly shift television ad dollars into digital, only one clear victor in the battle for online video has emerged: creators.

This ad - buying and video marketing platform for YouTube made it to No. 737 on Inc.'s 2015 list.

The relative lack of minority employees at Twitter was particularly galling, say Luckie and Miley, because the platform had become such an important tool for the global black community, through a vibrant and dedicated subset of users known as Black Twitter — who speak to one another about the reality of blackness in America and who often contribute original reporting, spreading news through ad hoc hashtag communities like #BlackLivesMatter.

More than that, a huge and growing user base will allow Instagram to charge brands more for ads on its platform.

Instead, the company gives its operating software to phone makers like Samsung for free, then makes money by selling ads, apps and other media on its platform.

There are definitely some «low - hanging fruit mechanisms» that platforms like Facebook and Google can use, boyd says, including cutting off the economic incentive for fake news by blocking certain sites from ad networks.

So as long as people continue to use Facebook, ads continue to perform and advertisers continue to get a bang for their buck, they will not scale back on spending on the platform.

Alison Garrison, a senior director of marketing at Volusion, an ecommerce platform for SMBs, saw a long 12 months» worth of organic search engine optimization hit pay dirt when she added Google Shopping ads.

The deal will help Adobe add an ad buying platform to its digital marketing unit, which offers tools for businesses to analyze customer interactions and manage social media content.

This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).

Media - rich social platform Instagram launched various ad formats, including «Shop Now» with enhanced targeting for advertisers.

Congress has legitimate interest in protecting users subject to the ad revenue - driven whims of a supposedly self - regulating tech platform, and, unfortunately for Facebook, big tech regulation is starting to look like something most people can get behind.

Other issues raised by the committee included why Facebook does not provide an overall control or opt - out for political advertising; why it does not offer a separate feed for ads but chooses to embed them into the Newsfeed; how and why it gathers data on non-users; the addictiveness engineered into its product; what it does about fake accounts; why it hasn't recruited more humans to help with the «challenges» of managing content on a platform that's scaled so large; and aspects of its approach to GDPR compliance.

That ignorance led to some embarrassing missed opportunities, such as when Senator Bill Nelson of Florida used the example of chocolate — as opposed to, say, a more personal product like underwear — to discuss the company's rampant use of ad retargeting, in which a user searches for a product online, only to see ads for that product follow them from platform to platform and site to site.

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 — Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform.