Bell makes a number of arguments; the US
ads may not meet Canadian advertising standards, simsub allows Canadian businesses to advertise their
products to Canadian viewers, it fosters a strong and financially viable Canadian broadcast industry, contributes to the Canadian economy through job
creation and ultimately helps generate the revenues that allow Canadian networks to provide sports and local news to Canadian viewers.
One of his best known early collaborative projects, the Tumblr - based art platform / meme generator known as Jogging, accomplished this by showcasing the cheeky
ad hoc sculptures and Photoshop
creations of Troemel and his friends as if the screen were a flat kind of virtual plinth; his Etsy store came at things from the other direction, using the craftsy online commercial forum as a place to present totally ridiculous, often perishable
products — a Doritos Tacos Locos taco secured shut by a Masterlock, or a cluster of hot dogs, q - tips, and a SuperCuts pen wrapped up in a Livestrong bracelet — as if they were homespun
products people might actually want.