The group reported spending $ 30,000 on web ads attacking Tkaczyk and $ 195,000 on TV
ad purchase aimed at backing Amedore.
Not exact matches
Another frequent tactic used to dilute the effect of an unflattering story is to
purchase Google
Ads linking to a counter-story and
aimed at people searching for the scandal, just one example of the ability of search advertising to reach a defined audience with the right message at the right time.
What sets Facebook apart from online rivals, especially Google, is that its advertising is
aimed not at influencing immediate
purchases but at branding, something online
ads have never done very well.