Sentences with phrase «ad spending for»

Last year, TV ad spending for the industry was heavier in the August - December period than in the first part of the year.

TV ad spending for the industry last year was also heavier in the August - December period than in the first part of the year.

The candidate's campaigns, the DSCC, and the Senate Majority PAC (a super PAC linked to the Senate Democratic leadership) together constitute the overwhelming bulk of ad spending for Senate Democrats.

This week, Comptroller Tom DiNapoli, a Democrat, said he would audit the ad spending for effectiveness.

More cord - cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.

Can you help us understand why you made that decision, why you didn't advertise during that period and what your plans are in terms of ad spending for Olive Garden in fiscal» 13?

Sprint hasn't yet disclosed ad spending for year ended March 2018.

U.S. digital video ad spending for 2014 is estimated at nearly $ 6 billion, while TV ad spending is about $ 69 billion, according to research firm eMarketer.

According to a report published by Business Insider, ad spend for social media this year is expected to surpass $ 8.5 billion.

Comparing advertiser spend on iOS vs. Android Tablets, iPad contributes 97 % share of Facebook advertisers ad spend for overall Tablets and Android contributes for 71 % share of Facebook advertisers ad spend for overall Smartphones.

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

The takeaway: While Sanders» team may not be innovating in social engagement, it is taking the other candidates to task with strong content marketing and some serious social ad spends to get visibility for his brand and messaging.

Maybe if such publishers spent more time working providing an attractive advertising experience for their readers, they wouldn't have to install ad - blocking blockers at all.

The ace card that drove their popularity: Baker had spent six years as founder and CEO of another mobile ad startup, Enpocket, which Nokia bought for an undisclosed sum in 2007.

Those expectations should be communicated to the client so that when a decision is made regarding whether to spend on traditional PR versus SEO or digital ads, data is available that makes an argument for why dollars should go toward the former.

Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.

While Time - Life may have been one of the first to try direct sales in the early»90s, brands like Johnson & Johnson, which spent $ 22 million on its DRTV launch of Neutrogena SkinID in 2008, see value in the ad format once reserved for the Shake Weight.

In this in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spend.

Keurig's apology did not say anything about resuming ads on Hannity's show, nor was it an apology for actually pulling its ad spending — merely for announcing that it had done so on Twitter.

For starters, the company must prove to advertisers that the ad - dollars they spend on Snapchat will see meaningful returns.

Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where ads are bought on an as - needed basis.

So, our dentist here ought to spend double the money, putting in two ads; one with a «smiler whitener» hook to attract the (yellow teeth - ed, at least in their own mind) new clients, and a separate, ad for those with a toothless grin, who want to have teeth so they can look good in pictures at the upcoming wedding of the grandkid whose finally settling down... well some of the toothless anyway.

He suggests spending about $ 20 or so for a small ad buy using both methods.

Thompson and others, however, argue that given the amount of resources Facebook is throwing into video, it is bound to solve these problems eventually, and doing so will make the platform — as well as other strong contenders such as Snapchat, which claims 10 billion video views a day — far more competitive when it comes to bidding for traditional consumer ad spending.

Mallin said MEC Global's clients» spending on Facebook, for example, had increased 55 % between Q4 2014 and Q4 2015, an acceleration that has been boosted largely by advertisers» demand for video ads.

Couple that with their new video ad products for sales and direct response and the fact that they're the greatest data company of all time for marketers and you have some serious reasons to spend some real money on Facebook video ads and video content for Facebook.

For example, if you spend some time in a retail chain store, within the next few days (or sometimes hours), you might see an Instagram ad for that store in your feFor example, if you spend some time in a retail chain store, within the next few days (or sometimes hours), you might see an Instagram ad for that store in your fefor that store in your feed.

Once you get comfortable with reviewing your analytics and monitoring the performance of your ads, it becomes easier to spend your marketing dollars wisely, allowing you get the broadest reach for the lowest price.

Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $ 50 on a couple of ads, then get discouraged and quit when those ads fail to create a positive return on investment.

Between June 2010 and May 2011, Crossroads GPS spent about $ 42.3 million, including about $ 15.9 million directly for political ads and another $ 15.9 million on grants to 12 like - minded nonprofits and trade groups.

Mars spends most of its ad dollars for pet food brands — including Pedigree and Whiskas — on TV, according to the group's marketing chief

You might use different methods to do this, from organic and earned traffic (like creating great content, or getting press coverage) to paying for ads; some folks spend mega bucks to get folks to their site.

In this all - new in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spend.

Okay, so connecting a specific sale to an online ad is great for marketers, but what about the $ 7.3 billion spent on offline marketing?

He thinks that increased ad spending and popular new promotions will fuel a rally for the stock.

SAN FRANCISCO, Nov 9 - Facebook Inc Chief Executive Mark Zuckerberg is kicking off an effort to get U.S. small businesses to spend more on advertising as the image of the social media network's ads have taken a hit for their role in alleged Russian attempts to sway U.S. voters.

Thus, «a 10 % decline in total time spent on Facebook in Europe (and therefore, total ad impressions) and a 20 % decline in pricing would result in a 6.8 % decline in total advertising revenue for the company,» Bellini writes.

The Goldman analysis accounts for the potential «impact of a decline in users or total time spent on Facebook in Europe, as well as the potential for declines in ad pricing based on lower effectiveness should the company be forced to leverage contextual vs. targeted advertising.»

Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the game.

«We were behind the curve in terms of ad dollars spent, so we felt that if we didn't do something dramatic, it would become harder and harder for us to brand ourselves,» he says.

In January, HotJobs.com, an on - line jobs registry in New York City, spent $ 2 million — half its 1998 revenues — for one 30 - second Super Bowl ad.

That leaves the door open for consultants and freelancers looking to help businesses conceptualize, execute, and measure their social media ad spend.

They also note that the money spent for these ad campaigns could inadvertently land in the hands of criminals.

So as long as people continue to use Facebook, ads continue to perform and advertisers continue to get a bang for their buck, they will not scale back on spending on the platform.

For 2017, we're seeing an explosion in highly - targeted ad spends and communications, including businesses messaging directly with customers through Facebook.

She spent years highlighting other peoples» cool things without asking for anything back (although she did eventually join an ad network).

Video ads accounted for 16 % of its clients» total second - quarter ad spend; that's up three points from the previous quarter.

And ultimately, we can help issuers make the decision if it's worth the $ 50,000 in an ad in Inc., for example, or if it's more effective to spend $ 5,000 using Google AdWords.

«This approach, using a video intended for organic as an ad, reduced cost - per - action by 3.6 % and increased return on ad spend by 24 percent.

In fact, more of the digital ad spending has been going to giant technology companies such as Google (googl) and Facebook (fb), with just five companies responsible for 65 % of the market.