Sentences with phrase «ad spending shifts»

Not exact matches

Just as consumers have shifted their media - viewing behavior away from traditional mediums like television, advertising dollars previously spent on TV ads are migrating to the digital world as well.

«Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time spent online and greater advertiser spending on mobile formats, especially on video and social media,» Liu added.

«Ultimately, if users opt to stay on the platform, then it's unlikely we'll see significant shifts in media spends in the short term,» said Benjamin Arnold, managing director of ad agency We Are Social.

Hershey shifted a minor amount of its ad budget to in - store merchandising and other trade spending, she said, noting that the company still has «very, very strong advertising levels.»

A recent article from Bloomberg discusses why advertisers are shifting more and more ad spend to digital channels rather than TV.

Data Suggests Surprising Shift: Duopoly Not All - Powerful — Amazon and Snapchat Are Experiencing Faster Growth Amazon and Snapchat are among the firms making faster - than - expected gains into Facebook and Google's substantial shares of digital ad spending, according to new data.

Although these numbers are probably not totally definitive — part of any campaign's strategy is disguising exactly what it is buying and where and numbers shift as money is sometimes returned when ads are preempted — they do paint the most complete picture yet of the spending going on in one of the most expensive states.