Sentences with phrase «ad targeting purposes»

The committee recently took evidence from Cambridge Analytica — the UK based company credited with helping Donald Trump win the US presidency by creating psychological profiles of US voters for ad targeting purposes.

So perhaps it's worried it might risk losing this chunk of elite business in the US if American Facebook users have to give explicit consent to their political leanings being fair game for ad targeting purposes.

To recap: Facebook has admitted that political research firm Cambridge Analytica, linked to both President Trump's 2016 presidential campaign and the Brexit leave vote, improperly obtained data from as many as 87 million Facebook users for ad targeting purposes.

In testimony to the UK parliament yesterday, CA whistleblower Chris Wylie told MPs that senior Palantir employees worked with the firm on the Facebook data to help it build models off of the dataset to use for political ad targeting purposes.

CA, which has touted its ability to create personality profiles of voters for ad targeting purposes, was hired to run data operations for the Trump campaign.

August 2016 — Facebook - owned WhatsApp announces a major privacy U-turn, saying it will start sharing user data with its parent company — including for marketing and ad targeting purposes.

In testimony to the UK parliament yesterday, CA whistleblower Chris Wylie told MPs that senior Palantir employees worked with the firm on the Facebook data to help it build models off of the dataset to use for political ad targeting purposes.

Not exact matches

The company reiterated it would not share directly identifiable info with advertisers, but it would still collect personal data then de-identify or aggregate it before selling it for targeted - ad purposes.

If you wish to not have this information used for the purpose of serving you targeted ads, you may opt - out by clicking Here.

In the European Union another twist to this story is that Facebook's data transfers between WhatsApp and Facebook for ads / product purposes were quickly suspended — the CNIL confirms in its notice that Facebook told it the data of its 10M French users have never been processed for targeted advertising purposes — after local regulators intervened, and objected publicly that Facebook had not provided users with enough information about what it planned to do with their data, nor secured «valid consent» to share their information.

April 1: Facebook confirms to us that it is working on a certification tool that requires marketers using its Custom Audience ad targeting platform to guarantee email addresses were rightfully attained and users consented to their data being used them for marketing purposes — apparently attempting to tighten up its ad targeting system (again, GDPR is the likely driver for that)

Almost a year ago, in May 2017, the ICO announced a formal investigation into the use of data analytics for political purposes — including looking into complaints related to Cambridge Analytica's use of data for ad targeting.

And while Facebook has claimed it was unaware that ~ 50M Facebook users» data was passed to Cambridge Analytica for political targeting purposes, Facebook has itself long been actively encouraging politicians and political campaigns to make use of its tools — at a time when there was a complete lack of regulation for political ads on digital platforms.

Zuckerberg mentioned the use of cookies to measure ads and for security purposes but avoided providing detail about the company's pervasive use of plugins on third - party sites (such as the Like button), ad pixels, and programs like offline conversion (businesses uploading to Facebook offline information about customers) to track and target users wherever they are on the internet.

MaRS may also disclose some of your personal information (such as your gender, age, location and interests) to the providers of targeted advertising services to help adjust the advertisements to your preferences; however, in that case, MaRS will contractually obligate the service providers to maintain the security of your information and only use it for the purpose of targeting MaRS's ads to you.

If you wish to not have this information used for the purpose of serving you targeted ads, you may opt - out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/).

MARKETING LAND - Aug 18 - Hyperlocal ads allow marketers to use a smartphone's GPS data to geographically target audiences for the purpose of delivering relevant ads.

By subscribing to the services members acknowledge and agree that the aforementioned personal data is collected and processed for general information purposes, for marketing purposes of FilmOn, its parent companies, affiliates and subsidiaries and for the improvement of services (e.g. for the improvement of services which conform to each member's preferences and needs and for the customization of targeted ad campaigns).

We collect data for the following purposes: Technical administration of the web site, to enhance your experience of the site, research and development, customer service, marketing, ad targeting and trading in personal data to selected partners.

It has targeted authors who ironically paid for ads on Amazon for the specific purpose of increasing page reads and, as a result...

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Facebook is so proud of its algorithms that it conducted research about exploiting posts by kids as young as 14 to show how its algorithms could help advertisers pinpoint emotionally vulnerable moments for the purpose of targeted ads.

Facebook - owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&C s, will see it start to share some user data with its parent company — including for ad - targeting purposes on the latter service.

Almost a year ago, in May 2017, the ICO announced a formal investigation into the use of data analytics for political purposes — including looking into complaints related to Cambridge Analytica's use of data for ad targeting.

And while Facebook has claimed it was unaware that ~ 50M Facebook users» data was passed to Cambridge Analytica for political targeting purposes, Facebook has itself long been actively encouraging politicians and political campaigns to make use of its tools — at a time when there was a complete lack of regulation for political ads on digital platforms.

And, ultimately, for Cambridge Analytica to get its hands on the profiles of ~ 50M US Facebookers for dark ad political targeting purposes.

As for the idea that the purpose of gathering data is to target ads — well, Cambridge Analytica is scarcely an outlier there, either.

The data, originally claimed to have been collected for academic purposes, reportedly was later used to target Facebook users for crafted ads and messages for President Donald Trump's 2016 election campaign.