Sentences with phrase «ad tech»

This is just one example of the billions of billions of dollars being invested in ad tech and content creation.

The beauty of ad tech is that it focuses ad dollars on the people who actually want to buy something a company is selling.

Now, the leading streaming services are trying to change things again, taking into account smart speakers and implementing new layers of audio ad tech.

Ad tech definitely gives business leaders and entrepreneurs more insight and direction into their overall marketing plans.

To be effective, performance advertising requires sophisticated technology and this is what ad tech is all about.

By understanding how ad tech has changed and is still changing, businesses can ensure a better return on investment.

At the heart of that regulation is that advertisers, publishers and ad tech companies are going to need express permission from consumers to use their data for ad targeting.

«It's still a shock moment,» says Chiavegato, the vice president of marketing at Spanish ad tech firm Marfeel, speaking by phone on Friday.

Onboarding data through ad tech platforms is standard digital advertising practice.

Why you should care: Ad tech startup Sprinklr works with large companies to take care of their needs across social media platforms.

00:00 - 02:00 Intro to Adbank 02:00 - 03:30 How Adbank is different from its competitors 03:30 - 04:20 Combining blockchain tech to the digital marketing and ad tech space.

In addition to working with some of the top brands in real estate, I've done marketing, content development and PR for rising startups in the social, mobile and ad tech industries, as well as AARP.

Speaking at Ad Tech New York on Wednesday, Wilson explained how both companies built massive audiences in a very short period of time by appealing to community and self - expression.

Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into revenue, sales and customer experience.

Collaborating with 30 + ad tech partners, we used our data infrastructure to target voters who could be influenced in the most meaningful way.

ComScore's new Activation solution suite creates audience segments that can then be deployed internally or through third - party ad tech platforms.

In addition, «Everyone in the industry is chattering about whether Microsoft is abandoning the advertising business,» our source says, especially after Microsoft admitted earlier this week that its 2007 $ 6.2 billion ad tech investment in aQuantive was a complete waste.

So as marketing tech and ad tech started to evolve around the planning, buying, measurement and optimization process, we were quick to adopt these solutions for our clients» campaigns.

The company, whose technology will be used to upgrade Pandora's own ad tech capabilities, will continue as a subsidiary headed by CEO Alexis van de Wyer.

Based on survey data from ad tech firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be comfortable sharing their health and fitness data (56 %) and their diet data (56 %) to get more personalized advertisements.

«This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices,» wrote Rob Leathern, one of Facebook's ad tech directors.

Company Sector Media & Entertainment FinTech Real Estate Healthcare IOT & Smart Cities Ad Tech Other * please specify

Media & Entertainment FinTech Real Estate Healthcare IOT & Smart Cities Ad Tech Other * please specify

Why you should care: Specializing in real - time online advertising, AppNexus is the world's largest independent ad tech company.

Armstrong «has good M&A experience, and a pretty solid ad tech stack,» B. Riley & Co analyst Sameet Sinha said.

They want to build ad tech, ultimately to try to be competitive with Google and Facebook.»

He added that the recently acquired TubeMogul ad tech platform is helping Adobe capture marketers.

Yet leveraging ad tech efficiently can help startups and smaller companies punch above their weight.

This is where ad tech can help advertisers ensure that the digital habits of targeted consumers are properly factored into the overall strategy.

Publishers understand the importance of the broader ecosystem and are increasingly adopting highly engaging ad tech innovations that improve ad experiences, increase engagement and boost revenues.

Rosenblum realized that his company had all of the pieces to be highly successful: relationships with the top media companies and publishers, relationships with the top brands, and a sophisticated ad tech team.

E-commerce companies make up the most of those in the pipeline at 52 percent, followed by ad tech companies at 43 percent.

Ad tech hit a speed bump over the last year or so as venture capital investors have pulled back slighty.

It was a bold move, mainly because AdsWizz is one of perhaps three ad tech outfits capable of delivering audio ads using both data and automation.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

Last week, Gabe Greenberg advised readers to be wary of blockchain - based ad tech solutions that over-promise on this still - emerging technology.

Verve is not the first mobile ad tech company to run into trouble this summer: One of its competitors, GroundTruth — long known as xAd — recently ousted its CEO after a breach of company policy, triggering an «investigation» that the company has still declined to publicly explain.

Investments in ad tech yielded a strong start to 2018 for Snapchat, helping increase traction with large and small businesses alike, while forecasts predicted that in...

Marc represents leaders in blockchain and other distributed ledger technologies and digital currencies that operate businesses abroad number of industries, including ad tech, ecommerce, energy, healthcare, mobile apps, music, payment systems, real estate, and video games.

«Since I joined Pandora six months ago, I have highlighted ad tech as a key area of investment for us.

However, writes Carolina Abenante (pictured below), president and co-founder, NYIAX, exclusively for ExchangeWire, in order for it to clean up the inefficiency and fraud plaguing ad tech, stakeholders must first understand and embrace self - effectuating, or «smart», contracts.

While Facebook won accreditation, a few ad tech companies lost a portion or all of their accreditations, including AppNexus who withdrew from the process entirely.

So it's running some of Facebook's ad tech playbook, which is learned from employees it poached like former revenue product manager Sriram Krishnan who Snap poached from Facebook.

So today it's announcing the Snap Publisher tool for building vertical video creative, it's rolling out its self - serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third - party ad tech tool providers.