Sentences with phrase «ad tech company»

Prior to Parsec, he started an ad tech company, which he sold, a company similar to Digital Ocean, which failed, and most recently, a company called HoverHound, which helps people build gaming PCs by finding the cheapest prices online for products,» Boxer continued.

She currently works as a UX / UI designer for an Ad Tech company in Boulder, CO and is a freelance web designer.

Verve is not the first mobile ad tech company to run into trouble this summer: One of its competitors, GroundTruth — long known as xAd — recently ousted its CEO after a breach of company policy, triggering an «investigation» that the company has still declined to publicly explain.

About two weeks before Spotify closed its first day of public trading on April 3 with a market value of $ 26.5 billion, Pandora unexpectedly announced that it was buying the audio ad tech company Ads - Wizz for $ 145 million.

WPP, the world's largest advertising holding group, also invested $ 25 million in the ad tech company last October.

Ad tech company Drawbridge has hired a top ad executive from Apple, The Wall Street Journal's CMO Today reports.

In 2009, AOL was spun off from Time Warner, becoming an independent, publicly traded company and since then has transformed itself into a media and ad tech company.

The ad tech company have found an innovative way to muscle in on an extremely crowded market, linking two areas of a business that would scarcely have been possible before «big data».

This ad tech company is looking to woo potential clients at Advertising Week New York by sending a marketer into space on Virgin Galactic.

Why you should care: Specializing in real - time online advertising, AppNexus is the world's largest independent ad tech company.

Magnusson Jr. told Fortune that ad tech companies need to collaborate more, and share techniques and intelligence to stay ahead of fraudsters.

E-commerce companies make up the most of those in the pipeline at 52 percent, followed by ad tech companies at 43 percent.

Its fifth call to action is to «vote with our dollars,» or stop working with agencies, suppliers and ad tech companies that don't comply with its requirements.

His ad tech companies have produced millions of dollars of revenue.

While Facebook won accreditation, a few ad tech companies lost a portion or all of their accreditations, including AppNexus who withdrew from the process entirely.

He started his career in Electronic Arts, was a lead engineer of TicToc (Korean 20 million users mobile messenger, aquired by SK Planet) and a co-founder of several mobile / ad tech companies.

Not exact matches

Why you should care: Ad tech startup Sprinklr works with large companies to take care of their needs across social media platforms.

A decade ago, the 53 - year - old chairman and CEO of Toronto - based marketing holding company MDC Partners invested heavily in tech - savvy agencies staffed with creative entrepreneurs that scoffed at the lumbering dinosaurs of the traditional ad world.

Tim Cadogan, CEO of OpenX, a global leader in ad - tech that uses a monetization platform to deliver the highest revenue across all digital outlets, suggests looking for ways to enhance the products and services of other companies rather than compete with them.

But with the potential for success comes challenges burgeoning ad - tech companies will need to overcome to make a name for themselves in the field.

«My goal has always been to give everyone at Sharethrough as much information, context and room to care as much as I do as a founder,» says Dan Greenberg, CEO of Sharethrough, an ad - tech company that creates software for publishers and brands and is considered a trailblazer in the native - advertising movement.

The number of ad - tech companies raising money dropped 17 % last year compared with the year earlier, data from CBInsights shows, and the total volume of funding fell 33 % to $ 2.2 billion from $ 3.2 billion, putting it back where it was in 2013.

Yet leveraging ad tech efficiently can help startups and smaller companies punch above their weight.

«Datalogix solved this [problem] by... building a $ 2 trillion database of consumer spending and connecting it to top digital publishers and ad - tech companies,» Roza says.

The beauty of ad tech is that it focuses ad dollars on the people who actually want to buy something a company is selling.

Judging from the company's 4.9 out of 5 - star rating on the career - rating website Glassdoor and Elite's host of awards for its culture — including the Ad Age's Gold Medal for Best Agency Culture, Crain's Best Place to Work and the top spot on Mashable's «Best Tech Companies to Work For» list — Kirshner's approach is working.

The company now works collaboratively with other ad - tech companies and more than 80 of the top 100 brand advertisers.

Additionally, anyone who has attended tech conferences might either laugh or scoff (or both) at the availability of this product at all given how tech companies regularly hand out free shirts (among other useless pieces of «swag») with their logos ad nauseum.

Unilever's chief marketing officer, Keith Weed, threatened to reduce the company's ad spend online if the big tech platforms didn't clean things up.

Three CEOs of successful ad - tech companies share their biggest roadblocks as their businesses grew.

That means they can «fail fast,» testing products with the rapidity of a tech company, and tap e-commerce and digital advertising instead of breaking into bricks and mortar and shelling out millions for TV ads.

The tech company has responded with an announcement of tougher ad policies, increased control for marketers, and said it would grow its capacity to review offensive content with a hiring spree.

«Airbnb made that Super Bowl ad in one day — all to send a message,» gushed NBC in a story that lauded the home - rental company for its role in the vanguard of tech companies opposing President Trump's controversial order, which banned refugees and certain immigrants.

GoDaddy was for a long time known as that tech company with the provocative Super Bowl ads, but it has been making a concerted push to become the go - to service provider for small business owners to set up and promote their online presence.

The company has made a series of ad - tech and data acquisitions over the past few years.

Last December, Marchese sold his ad - tech company true [x], which he cofounded with David Levy and Brandon Mills, to 21st Century Fox for a solid $ 200 million.

The latter being a Victoria - based ad targeting tech company that has been linked to Cambridge Analytica, the political consultancy at the center of the Facebook data misuse storm.

If their profits go away or are disrupted by tech companies, their ad and tech spending will go away.

Snapchat Is Opening Up Its Marketing Platform to All Ad - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more datAd - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more datad buying platform, and potentially more data.

My wife is in advertising, and her first reaction to this proposal was that lots of people at ad companies and tech firms would be fired, which is true.

We heard politicians talk about three separate bills throughout the two days: The Honest Ads Act to regulate online political advertising; The Consent Act, which would require users to opt in to share information with tech companies versus sharing it by default; and a similar sounding bill called the Browser Act.

The Pivotal Research analyst is routinely quizzed by reporters, ad CEOs and investors for his thoughts on a wide range of companies in the space, including tech platforms, media companies and agency groups.

Company Sector Media & Entertainment FinTech Real Estate Healthcare IOT & Smart Cities Ad Tech Other * please specify

This omission is particularly unfortunate because the very diversity of the ARF's constituencies — including not only marketers, agencies, media companies, and research vendors, but also data vendors, ad tech and consultancies — puts us in a good position to think about the ethics of research and about data collection in a very broad context.»

All the tech companies have now opened augmented reality studios to help outside ad agencies and brands create AR experiences for their platforms.

Suster, who is not a Snap investor but is a big booster of LA - based tech companies, said one of its unsung victories is a shift from brand advertising to cost - per - action ads, or ads that are meant to drive specific outcomes, like an app download.

Conversant is a tech company in the ad space.

Can they ever be worn in an office setting — like an ad agency or tech company — if so, how to make that work?

The team will join APG SGA to help the company to launch a beacon network for a new division that will be developing interactive ads to work in conjunction with the Bluetooth comms tech.

Meanwhile, several tech companies feature young female employees in ads to attract male counterparts.