Not exact matches
Thanks to high -
tech adaptations, print directory
ads still provide tremendous return on
investment.
But according to Pandora's new CEO — who quickly began implementing a number of changes to reinvigorate growth ranging from
investments in Pandora's
ad tech, marketing, distribution partnerships, and new content launches — most of their new growth initiatives are «still in early stages, and their impact will build over the course of 2018.»
Our areas of
investment focus will continue to be in consumer and enterprise software and software - enabled services businesses in the following sub-sectors: Marketplaces, Mobile Commerce, Vertical and SMB SaaS, Information Services, Edtech, Fintech, Sports
Tech, Travel
Tech, Developer Tools and APIs, Marketing and
Ad Tech, Imaging and Sensor Networks, and Health IT.
The report — which breaks down 2017 trends across data and
tech, video,
investment and viewability and verification — also found that the
ad tech tax has risen to roughly 20 % in the US, with buy - and sell - side taxes averaging at 10 % each.
Investments in
ad tech yielded a strong start to 2018 for Snapchat, helping increase traction with large and small businesses alike, while forecasts predicted that in...
Together, the two
tech giants will account for 63.1 % of the
investment in digital
ad industry in the US in 2017.
Yahoo made it clear in its announcement that this deal is an
investment in its
ad tech platforms, which include Apt, Genome, and Right Media.
«Since I joined Pandora six months ago, I have highlighted
ad tech as a key area of
investment for us.
If you're applying to an
investment banking firm, you'll want to use a different style than you would with a
tech startup or an
ad agency.