Sentences with phrase «ad tech platforms»

Yahoo made it clear in its announcement that this deal is an investment in its ad tech platforms, which include Apt, Genome, and Right Media.

Onboarding data through ad tech platforms is standard digital advertising practice.

ComScore's new Activation solution suite creates audience segments that can then be deployed internally or through third - party ad tech platforms.

He added that the recently acquired TubeMogul ad tech platform is helping Adobe capture marketers.

«For us, the principal interest was around the ad tech platform that Tim Armstrong and his team have done a really terrific job building,» Verizon COO John Stratton told analysts on Tuesday morning.

Not exact matches

Why you should care: Ad tech startup Sprinklr works with large companies to take care of their needs across social media platforms.

Tim Cadogan, CEO of OpenX, a global leader in ad - tech that uses a monetization platform to deliver the highest revenue across all digital outlets, suggests looking for ways to enhance the products and services of other companies rather than compete with them.

Both Twitter and Facebook said Tuesday ahead of the hearing that they would support the Honest Ads Act, a proposed piece of legislation that would require tech firms that sell ads to disclose how much they are paid for placing political ads on their platfoAds Act, a proposed piece of legislation that would require tech firms that sell ads to disclose how much they are paid for placing political ads on their platfoads to disclose how much they are paid for placing political ads on their platfoads on their platform.

Unilever's chief marketing officer, Keith Weed, threatened to reduce the company's ad spend online if the big tech platforms didn't clean things up.

Verizon says it wants to become a media platform, but it is probably more interested in AOL's ad - serving tech than in running publications like The Huffington Post or TechCrunch.

«There hasn't really been a global social network until now and the rise of Facebook has meant that now you have a platform which allows you to run campaigns that will reach users in multiple regions,» Norris told Sydney's Ad: Tech conference last week.

The Interactive Advertising Bureau's annual leadership meeting in Palm Desert, Calif. begins today, and Unilever is expected to announce a reduction in ad spending on tech platforms that don't clean up their acts.

Congress has legitimate interest in protecting users subject to the ad revenue - driven whims of a supposedly self - regulating tech platform, and, unfortunately for Facebook, big tech regulation is starting to look like something most people can get behind.

Its online marketplace rival Snapdeal and ad - tech platform InMobi were the next quickest, taking four years each to reach a valuation of $ 1 billion.

Snapchat Is Opening Up Its Marketing Platform to All Ad - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially moPlatform to All Ad - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more datAd - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more datad buying platform, and potentially moplatform, and potentially more data.

Tech platforms have repeatedly been caught lying to advertisers about the reach and effectiveness of their ads.

The Pivotal Research analyst is routinely quizzed by reporters, ad CEOs and investors for his thoughts on a wide range of companies in the space, including tech platforms, media companies and agency groups.

Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into revenue, sales and customer experience.

When I asked about the controversies that Facebook is currently embroiled in (Russia meddling, out - of - control ad platform, data abuse by third - party developers, tech addiction), Cook called out advertising - based business as problematic.

In sharing these findings with congressional investigators, the three tech giants plan to emphasize that Russian - fostered disinformation — while troubling — amounted to only a small portion of the ads and other content published regularly on their platforms.

All the tech companies have now opened augmented reality studios to help outside ad agencies and brands create AR experiences for their platforms.

Twitter is focused on building strategic partnerships with games companies across marketing, platforms and ad tech to ensure this industry is set up for success with Twitter and the gaming community flourishes.

Congress has legitimate interest in protecting users subject to the ad revenue - driven whims of a supposedly self - regulating tech platform, and, unfortunately for Facebook, big tech regulation is starting to look like something most people can get behind.

At the hearing, held by the Senate Judiciary Subcommittee on Crime and Terrorism, the tech companies were pressed on their ability to prevent bad actors from taking advantage of their platforms through ads and regular posts.

They are social enterprise Brownie Points, insurtech startups Fo - Sho and Strider, AI platform Got Bot, ad - tech startup Just Now, e-commerce platform Virtual Drive, and savings startup Yethu.

Several tech companies, including Twitter and Google, have faced criticism for failing to curb the spread of «fake news» on its platforms, and allowing Russian - backed trolls to buy ads to spread misinformation on their platforms.

After Facebook admitted that Russians bought ads and distributed them via the social networking platform to meddle with the 2016 election, another major tech firm has now uncovered the same thing.

If the two tech giants can popularize this new format, they could lure more publishers to their platforms, gain more data on what people care about and serve more lucrative video ads wherever Stories are shown.

Thanks to the platform's built - in blockchain tech, Mobilink will enable advertisers to send targeted ads to your smartphone.

While her company targets mainly publisher advertising, whether that be through website banner ads and original content or on events, rather than on Google or Facebook, Moroz helped to articulate big tech's thinking for the ban as well as potential repercussions for companies who rely on various advertising platforms to get their message across.

Russian - linked online advertisements have snowballed into a new bill called the Honest Ads Act that would force tech companies like Google and Facebook to disclose when political advertisements are bought on their platforms.

GazeCoin is built on blockchain Ethereum platform which has the motive of opening up new market channels for the advertisers and the developers in the VR world which can be a total game changer in the field of Ad - tech industry.