In one
ad the company says its shoe includes something called a «kinetic core midsole» that «intensifies muscle activity» in the back, abdomen and legs.
Not exact matches
Many publishers see
ad blocking as a disaster, but some digital media
companies say it could turn out to be a good thing
The
company said it would stop accepting
ads from Russian - owned broadcaster RT and its associated news agency Sputnik, whereupon RT published details of Twitter's pitch to sell vast tracts of election - related
ad space on its network.
By recognizing that the marketplace is changing, Volk - Weiss, in response to that change, has built a 120 - person
company that he
says grew its revenue (from licensing, streaming, and production fees, product sales, and
ad - revenue sharing) more than 100 percent annually over the past three years — and more than 200 percent over the past two.
Companies need people who know exactly what to do when they
say «Hey, we need a Facebook Web Traffic
ad by 3:00».
Ad placement companies look for three standard sizes for digital advertising, says Sean Keaveny, senior vice president of adConductor, a company that helps build and manage online ad networks, and is based in Burlington, Massachusetts; New York City; and Los Angele
Ad placement
companies look for three standard sizes for digital advertising,
says Sean Keaveny, senior vice president of adConductor, a
company that helps build and manage online
ad networks, and is based in Burlington, Massachusetts; New York City; and Los Angele
ad networks, and is based in Burlington, Massachusetts; New York City; and Los Angeles.
We built Vero as an alternative to existing platforms,
says Ayman Hariri, Vero CEO, talking about the
company's bold bet on no
ads.
«My goal has always been to give everyone at Sharethrough as much information, context and room to care as much as I do as a founder,»
says Dan Greenberg, CEO of Sharethrough, an
ad - tech
company that creates software for publishers and brands and is considered a trailblazer in the native - advertising movement.
Schuhmacher
said the
ads later made Miller Lite afraid to take chances in advertising — the
company leaned heavily on «bro»
ads that could be considered borderline misogynist.
Food and beverage
company Nestlé responded to customers asking for them to pull
ads from Ingraham's show by
saying they had no plans to buy future
ads.
«The best advice I ever received was from my first accountant when I was discussing the launch of my
company,»
says Rotman, founder of
ad agency MODCo, which has clients like Vera Wang, True Religion, and Tory Burch.
The fractures within Microsoft could lead the
company to abandon the
ad sales business altogether, our sources
say.
McDowell
said the
company paid «under $ 2 million» to have the
ad shown during the Golden Globes and its pre-show and after - show segments.
In addition to advertising on the Digiday site — which generates about half the
company's revenue — and running events, Friese
said the
company has also built a digital - advertising agency or studio in house that creates
ads for a variety of marketers both on and off the site, including clients such as Nissan.
Schapiro
said:» [The message behind the
ad] is that in this great land of opportunity, 84 Lumber is a
company of opportunity.
The plaintiffs» lawyers
said the complaint was based on
ads for dozens of
companies that they had discovered on Facebook.
On the
company's earnings call, Ripp
said: «To be frank, I'm disappointed by
ad revenue coming in from the Apple site.»
However, the
company does guard against
ads that try to dupe travelers into believing they're booking travel on a hotel's actual website when they are really being sent to an OTA, the representative
said.
Whether the
company can evolve to use more third - party data measurements and
ad verification to show its
ads work remains an unanswered question, he
said.
A «comprehensive review» is under way that has «accelerated» in recent days, Brittin
said, adding the
company had invested «millions» and has thousands of people who work on policies, controls, and enforcement to ensure bad
ads — or bad
ad placements — don't make it into the system.
In a recent interview with
ad industry veteran Jay Sears, Pivotal's Wieser
said the digital - media industry has effectively become a giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and other media
companies «fight for the scraps.»
If you are a one man band or a smaller business, you may find it hard to access the best talent of a large support
company, despite what their
ads may
say.
As desktop use, traditional
ads and virtual payments on apps and games like those published by Zynga slow down, many analysts
say the
company's mobile business, commerce features and new external
ad network will more than make up for it.
INAI, the transparency and data - protection regulator,
said it was looking at Mexican
companies that worked with cellphone app Pig.gi, which gives users free top - ups in exchange for receiving
ads and completing surveys.
Gotlieb clarified that nobody at GroupM believes the
company should be giving away personally identifiable information, but
said that the practice of grouping and labeling a swath of individual consumers, known as audience profiling, «should be used as a good» to show consumers
ads they are more likely to find useful.
Microsoft Bing will continue to serve Bing
ads and search results for at least 51 % of its desktop search traffic on Yahoo, the
company said.
NBCUniversal has a lot of
ad space to fill, too, as the
company says it will produce 6,755 hours of Olympics coverage over the next two weeks across its family of broadcast and cable networks, plus streaming.
Chris Arsenault, a venture - capitalist with iNovia Capital, a
company with seven investments in the online -
ad industry,
says targeting technology can provide a better user experience than print or broadcast, despite concerns over privacy.
Hoping to lifts it mobile advertising business, Yahoo
said Monday it is acquiring mobile
ad and analytics
company Flurry.
A report released by targeted
ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers
say mobile
ads are «informative / helpful» and 70 percent have noticed mobile
ads in the past 30 days.
«Datalogix solved this [problem] by... building a $ 2 trillion database of consumer spending and connecting it to top digital publishers and
ad - tech
companies,» Roza
says.
«Too many
companies jump into a market with services that are very similar to those that already exist,»
says Eric Roza, CEO of Datalogix, a massively successful data
company that enables brands to reach their customers online via
ads and measure subsequent offline sales lifts.
Yahoo
said last week that it gets nearly half of its audience from mobile visits, but the
company's mobile
ad sales are so insignificant that it does not break them out separately in earnings reports.
The
company said it expects another low single - digit decline in the current quarter, which it largely attributes to the
company's strategy of cutting
ad loads, or how long commercials run during its shows.
If you've been frustrated by the lack of actionable reporting data that's available for Facebook
ads, the social - media
company says improvements are on the way.
«Nearly one in five job
ads for China's 2018 national civil service called for «men only» or «men preferred,» while major
companies like Alibaba have published recruitment
ads promising applicants «beautiful girls» as co-workers,» Sophie Richardson, China director at Human Rights Watch,
said.
«With the myriad of sophisticated attacks and the
ad infinitum game of «cat and mouse» between hackers and security software vendors, we believe a big ramp in cybersecurity spending will continue in the coming years as «cyber warfare» heats up, adding to growth prospects at next - generation security software
companies,»
said Daniel Ives, an analyst at FBR Capital Markets, in a recent note.
A quarter (25 percent) of all Facebook users have made a purchase after clicking on a Facebook
ad, and twice as many (49 percent)
say they follow local small businesses on Facebook — more than the 39 percent who follow major brands or
companies.
While the car
company clearly wants to take a stance on and do something to ameliorate the gender pay gap, the commercial has garnered criticism on social media, with some
saying that Audi's hiring practices don't reflect the message of the likely well - intentioned
ad.
The Menlo Park, California,
company said the release of new advertisement offerings and updates to its mobile app helped to increase
ad sales during the quarter.
However, people can opt out of seeing
ads on apps and websites not offered by Facebook, based on their
ad preferences, the
company said late on Thursday.
For many
companies, Super Bowl
ads are an opportunity to change how their brands are perceived — in fact, nearly 40 percent of people
say that these
ads have the power to do that, according to data by
ad network MGID.
As to whether or not Adap.tv will be able to maintain its advantage amongst the many
companies now looking to provide their video
ad services, «I would assume that the technology is differentiated, and it's the reason that AOL wanted it, so they should be able to sustain their advantage,»
said Pitz.
With $ 20,000 of the
company's earnings still frozen,
ads on Hacker Paradise's PayPal account started appearing offering the
company a Working Capital loan — a loan that the
company says is reserved for «select businesses with a strong PayPal sales history.»
«Alibaba's
ad revenues show no signs of slowing down as user engagement on the Taobao app increases and the
company continues to deliver highly relevant
ads to consumers,»
said eMarketer Forecasting Analyst Cindy Liu in an online report.
«There are billions of dollars running through the marketplace, so there are plenty of ways that
company could make money, whether that be a listing fee or
ads,» he
says.
In testimony before a parliamentary committee, Jeff Silvester of B.C. - based AggregateIQ also insisted his
company's services, which he
said include digital
ads, website creation and software development, are already widely used by Canada's major political parties.
Since taking over, Furlong increased
ad spending to promote the renamed operation, and in the first quarter, the
company said it had completed its largest U.S. advertising campaign to date.
The final price was slightly higher than the expected range of $ 17 and $ 19, Reuters
said, suggesting strong demand for shares in the
company, which is best known for its raunchy Super Bowl
ads.
Some
companies, such as Newsmax,
say that joining their
ad network requires explicit prior approval.